JOB DESCRIPTION: MARKETING COMMUNICATIONS SPECIALIST (FINANCE)

We are seeking motivated and dynamic individuals to join our new business unit. This role
is ideal for individuals who are passionate about personal growth through building a
career in the finance industry.
We are looking for a highly driven, passionate, and experienced Marketer to develop and drive innovative integrated marketing strategies and campaigns leveraging on consumer/ market insights to achieve business objectives.
Continuous on-the-job training is in place to support you! You will be working with leaders
and senior team members to understand client needs, provide support, and contribute to
overall client satisfaction and business growth

JOB REQUIREMENTS:

• Qualifications: Applicants must have a Local diploma or a Bachelor’s Degree, preferably in mass communication or marketing
• At least 2 years’ proven track record in managing and executing integrated marketing communication campaigns with minimum guidance
• Good understanding or prior experience in the Insurance or Financial Services industry will be an added advantage
• Obsess about customers, constantly listen, engage, and act for their benefit
• Ability to think big, work independently, and have curiosity to discover ways to enable business outcomes
• Self-driven, good team player, and proactive with excellent project management skills, strong relationship management, and attention to detail
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
• Strong communication and analytical skills
• Aptitude for aesthetics and content writing is a plus

• Conceptualise, develop, and execute end-to-end integrated marketing campaigns to achieve business objectives
• Develop, launch, and optimise ROI-driven advertising campaigns across the digital landscape, including search, social, display, mobile, and other online marketing channels
• Work closely with internal stakeholders to develop the right customer propositions for products and ensure consistent delivery of messaging across all customers’ communication touch points
• Monitor and review the effectiveness of integrated marketing campaigns and any other marketing initiatives for optimised results
• Work closely with Campaign Managers to develop the right campaign proposition for different customer segments and ensure consistent delivery of messaging across all customers’ touch points
• Lead and develop effective online and offline product/campaign marketing assets and ensure timely implementation of campaigns
• Conduct propositions/ideas/concepts testing with customers and distribution channel
• Proactively find opportunities within the marketplace and stay on top of industry and market trends to generate new ideas and ensure effectiveness of customer propositions
• Use data and insights to drive marketing decisions and refresh customer propositions to optimise results
• Ensure all marketing materials are compliant and applicable to regulatory requirements
• Manage the day-to-day operational activities associated with all marketing efforts, including project management, creative development, cross-functional implementation, campaign analysis, tracking, and reporting as necessary
• Work closely with key internal and external stakeholders, including vendors, creative and media agencies, for all aspects of campaigns