Marketing Communication Specialist at Upper Peninsula Health Plan

Marquette, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Aug, 26

Salary

24.0

Posted On

07 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, Campaign Development, Public Relations, Graphic Design, Proofreading, Editing, Research, Analytical Skills, MS Office, Keyboarding Proficiency, Oral Communication, Written Communication, Organizational Abilities, Media Relations, Budget Management, Vendor Management

Industry

Insurance

Description

DATE: May 6, 2026 POSITION: Marketing Communications Specialist DEPARTMENT: Strategic Initiatives RATE: $24.00 per hour, with potential for additional compensation based on qualifications. POSITION SUMMARY: This position is responsible for developing, coordinating, and leading a wide range of internal and external marketing and communication initiatives while working to build a consistent brand image in support of the strategic goals and objectives of the Upper Peninsula Health Plan (UPHP), Upper Peninsula Health Group (UPHG), and Upper Peninsula Health Care Solutions (UPHCS). ESSENTIAL DUTIES AND RESPONSIBILITIES: 1. Follows established UPHP policies and procedures, objectives, safety standards, and sensitivity to confidential information. 2. Creates, writes, edits, proofs, and facilitates distribution of communications for the corporation and its entities, including but not limited to, member/provider materials, staff communications, news releases, community relations materials, website and other electronic content, social media content, advertisements, and executive bios. 3. Researches topics and target audiences for campaign promotions and utilizes information to create materials for marketing advertisements, membership solicitations, mailings, website, and other informational pieces; measures and tracks effectiveness of campaign efforts as appropriate. 4. Promotes product lines and services through public relations initiatives and implements marketing communications campaigns. 5. Develops content to share across multiple communications channels including blog features, photos/graphics, videos, print collateral, and communication templates. 6. Serves as the liaison with external vendors for composition, printing, reproduction, mailing, and other related services, ensuring quality and cost controls; manages printing budget. 7. Leads development of text messaging campaigns with appropriate staff to ensure all messages support strategic goals/objectives, adhere to established business rules, and that intended target audiences are reached; main staff liaison with text message vendor. 8. Identifies, develops, and shares information in various formats to highlight company impact and help multiple audiences understand the business and value propositions. 9. Works with advertisers for accurate and timely ad submissions. 10. Assists in planning, coordinating, promoting, and marketing organizational and/or sponsored events and conferences. 11. Develops relationships with media, serves as corporation media contact, and coordinates all press interviews. 12. Responsible for researching media coverage and industry trends to identify and apply new methods, tools, and platforms for communicating key messages. 13. Maintains confidentiality of client data. 14. Performs other related duties as assigned or requested. POSITION QUALIFICATIONS: Education: Minimum: Bachelor’s degree in graphic design, communications, marketing, public relations or related field Preferred: Bachelor’s degree in applicable field with a minor in English or journalism Experience: Minimum: Two (2) to five (5) years of marketing and/or communications experience; background in content creation and campaign development. Preferred: Experience with web content management tools such as Word Press or Emma; background in graphic design with experience using Adobe Creative Cloud or similar graphic design software Required Skills: Keyboarding proficiency Working knowledge of MS Office (Word, Excel, and PowerPoint) Excellent human relation and oral/written communication with advanced knowledge of vocabulary, spelling, proper grammar, and punctuation Excellent organizational abilities with attention to detail Proofreading, editing, and writing skills Research and analytical skills Ability to operate standard office equipment (photocopier/scanner, fax, etc.) The qualifications listed above are intended to represent the minimum skills and experience levels associated with performing the duties and responsibilities contained in this job description. The qualifications should not be viewed as expressing absolute employment or promotional standards, but as general guidelines that should be considered along with other job-related selection or promotional criteria. Physical Requirements: [This job requires the ability to perform the essential functions contained in the description. These include, but are not limited to, the following requirements. Reasonable accommodations may be made for otherwise qualified applicants unable to fulfill one or more of these requirements]: Ability to access departmental files Ability to enter and access information from a computer Ability to access all areas of the UPHP offices Moderate physical effort (lift/carry up to 25 pounds) Occasionally lifts supplies/equipment Occasional reaching, stooping, bending, kneeling, crouching Prolonged periods of sitting Occasional prolonged standing Manual dexterity and mobility Working Conditions: Works in office conditions, but occasional travel may be required Subject to many interruptions Occasionally subjected to irregular hours and evening meetings

Responsibilities

Develop and lead internal and external marketing and communication initiatives to build a consistent brand image for UPHP and its entities. Create content across multiple channels, manage media relations, and coordinate promotional campaigns and events.