Marketing Communications Coordinator at J.M. Murray Center, Inc.

Munsons Corners, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

41.56

Posted On

07 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Digital Marketing, Social Media Management, Search Engine Marketing, Search Engine Optimization, Keyword Research, Reporting, Branding, Event Coordination, Grant Writing, Public Relations, Media Inquiry Response, Press Release Writing, Professionalism, Communication, Teamwork

Industry

Individual and Family Services

Description

MARKETING COMMUNICATIONS COORDINATOR Job Title MARKETING COMMUNICATIONS COORDINATOR Reports to PRESIDENT/CEO FLSA Status: Exempt/FT Direct Reports: None This job description is intended to describe the nature and level of work being performed by employees assigned to this position. It is not to be construed as an exhaustive list of all responsibilities and duties required of the job incumbents. Full time To explore the full range of benefits please visit our website www.jmmurray.com [http://www.jmmurray.com] $23.38-$41.56/hour - Placement in the range will be determined based on experience and other factors allowed by law. GENERAL SUMMARY The Marketing and Administrative Coordinator is responsible for supporting the sales and business development department, fundraising efforts and general public presence of JM Murray by executing a broad range of marketing projects including creating engaging content for the company website and social media platforms; coordinating integrated marketing efforts; and promoting all public relations activities and events. The goal is to drive sales for our business division, promote JM Murray as the leading provider of services in the area and an employer of choice for those seeking employment. COMPANY STANDARDS * Maintains regular attendance and punctuality in order to perform responsibilities of position. This position is primarily a remote work from home position, but incumbents will periodically need to work onsite for meetings and events. Follows the JM Murray Remote Work Standards. * Follows all safety rules and regulations; wears and/or uses any required protective equipment while working; immediately reports any safety concerns or unsafe working conditions to the President/CEO. * Conducts all aspects of job responsibilities in compliance with the JM Murray policies and procedures, professional standards, and applicable governmental laws, rules and regulations. ESSENTIAL FUNCTIONS Marketing 1. Works with the Director of Sales to develop and maintain a brand strategy that drives potential customers to our door step. 2. Designs and supports digital marketing initiatives to ensure optimization of company websites. This includes working with IT and Sales on website functionality projects as assigned. 3. Executes social media postings and advertisements across all platforms, including (as appropriate) Facebook, Instagram, Twitter, YouTube and any other site deemed relevant, for JM Murray and ESTI. 4. Coordinates and completes the setup and execution of additional digital programs, including but not limited to: paid search, SEM (Search Engine Marketing) SEO (Search Engine Optimization), keyword research; affiliate and partnership marketing, re-targeting, digital display, and 3rd party marketplaces. 5. Performs standard and ad-hoc reporting for all marketing campaigns to determine ROI, outcomes and efficacy. 6. Completes all activities and tasks as the driving force in the development of branding, logos, brochures and other marketing materials, and ensures that information and photographs are obtained for agency events. 7. May be called upon to attend trade shows, expo’s or other events promoting J.M Murray, its services and products. 8. Leads in the coordination of our Annual Report, Annual Board Dinner, JM Murray Foundation Golf Tournament, Employee Celebration, and other company focused events throughout the year. 9. As needed serves as the company scribe and record keeper for board and board committee meetings or other confidential meetings. Grant Writing 10. Assisting consultants with various information requests for the more involved grant applications and proposals. 11. May be required to fill out and submit grant applications that are simpler and not as involved. PR/Fund Raising 12. Works with the Senior VP of Services to maintain a position in the local community as the go to provider for services. 13. Ensures J.M Murray remains relevant and involved in all matters regarding our clients and their needs through community events, symposiums and tradeshows that are relevant to the services provided. 14. Assists with the development of fundraising materials and activities as it relates to providing content for promotion. 15. Working with Leadership Team responds to media inquiries. 16. Prepares and submits press releases and news updates to local and regional publications and outlets, upon approval of the President. Updates the company websites with photos of recent events, new employees, and other newsworthy events and information. 17. As this is a customer facing position it is imperative for the individual to maintain the highest level of professionalism and represent JM Murray in a positive manner, treating everyone with dignity and respect. 18. Performs additional duties and responsibilities, as assigned and or required. COLLABORATION INTERNAL JM Murray, ESTI, employees and Management EXTERNAL Community Businesses TV, Newspaper and Radio Representatives Public and Legislative Officials EDUCATION and EXPERIENCE Bachelor’s degree in Communications, Marketing, Business or related field Experience must include demonstrated experience with marketing on multiple social media platforms and public relations projects and events KNOWLEDGE and SKILLS 1. Good communications skills, both verbally and in writing, and an understanding of communication styles for social media platforms 2. Ability to work independently and as part of a team 3. Ability to foster and maintain positive internal and external relationships 4. Ability to effectively use Microsoft Office products, to update and make changes to websites, and to utilize technology (hardware and software) efficiently and effectively OTHER REQUIREMENTS Will require the ability to adjust working hours to complete work and attend events that may take place outside of normal business hours. Will require the ability to travel locally and regionally to and from locations where work and events are taking place. WORKING CONDITIONS Job assignments primarily may take place indoors. Job duties may also take place through local travel. PHYSICAL REQUIREMENTS Physical Abilities and Working Conditions: Job-related physical abilities an individual must possess in order to perform the job in a satisfactory manner. In some cases accommodations may be made. When needed, discussion will take place to ensure that it is fair and reasonable to consider and make those accommodations in accordance with our mission. 0-24 % 25-49 % 50-74 % 75–100 % Standing/Walking/Mobility: Must be able to stand to operate equipment; mobility to embark and disembark from equipment and/or vehicle. X Environmental Conditions: Must be able to work in an environment that includes, but is not limited to noise, cold, heat and odors. X External Conditions: Must be able to work in a position requiring exposure to the weather conditions. X Lifting: Must be able to lift unaided, at least 10lbs X Must be able to lift unaided, from 11-30lbs X Must be able to lift unaided, from 31-70lbs X Must be able to lift unaided, from 71-100lbs X Must be able to lift unaided, over 100lbs X Manipulating/Grasping/Feeling: Must be able to write, type, and use office and/or other equipment and handle materials. X APPLICANTS I have reviewed this job description and I am able to perform the essential functions as outlined. I have discussed any questions I may have about this job description prior to signing this document. ___________________________________________________________ PRINT NAME ________________________________________________________ _______________________ SIGNATURE DATE EMPLOYEE I have reviewed this job description and I understand all of my job duties and responsibilities. I am able to perform the essential functions as outlined. I understand that my job may change on a temporary or regular basis according to the needs of the Company and without it being specifically included in the job description. I have discussed any questions I may have about this job description prior to signing this document. ___________________________________________________________ PRINT NAME ___________________________________________________________ _______________________ SIGNATURE DATE

Responsibilities

The coordinator supports sales, business development, and fundraising by executing marketing projects, creating website and social media content, and promoting public relations activities and events. Key duties involve developing brand strategy, executing digital marketing initiatives, managing social media, coordinating events, and assisting with grant applications and fundraising materials.