Marketing Communications Director

at  American Heart Association

OVERVIEW

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
The American Heart Association has an opening for a Communications & Marketing Director in St. Petersburg, FL! This position will focus on developing and implementing communications and marketing plans that promote the Organization’s strategic priorities, events and cause initiatives within the Tampa/St. Petersburg, FL markets.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

QUALIFICATIONS

• Bachelor’s degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
• Minimum of two years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience.
• Experience applying the principles and practices of communications and marketing to the non-profit environment.
• Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
• Experience with crisis communications and sensitive issues.
• Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
• Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.
• Working knowledge of news media operations, newsgathering, and technology.
• Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.
• Travels as the need arises within the assigned territory markets; 30% travel as needed in the Greater Tampa/St. Petersburg market and other locations as appropriate.

AT AMERICAN HEART ASSOCIATION | AMERICAN STROKE ASSOCIATION, OUR MISSION IS TO BE A RELENTLESS FORCE FOR A WORLD OF LONGER, HEALTHIER LIVES, REGARDLESS OF RACE, ETHNICITY, GENDER, GENDER IDENTITY, RELIGION, AGE, LANGUAGE, SEXUAL ORIENTATION, NATIONAL ORIGIN AND PHYSICAL OR COGNITIVE ABILITIES. WE’RE COMMITTED TO ENSURING OUR WORKFORCE, WORKPLACE CULTURE AND MISSION HAVE A SHARED IMPACT ACROSS A DIVERSE SET OF BACKGROUNDS.

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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
#LI-Hybrid

RESPONSIBILITIES

• Travels as required within the assigned territory markets; 30% travel as needed in the territory.
• Develops and implements local strategic communications plans that promote the Organization’s nationally driven priorities, local events, community impact, Science news and cause initiatives
• Writes, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional media
• Develops and manages local social media posts
• Secures media sponsorships for local events and priority initiatives, as appropriate.
• Implements awareness campaigns around heart and stroke related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns.
• Works with staff to ensure that national branding guidelines are followed
• Develops and implements communications plans for sponsor funded activations.
• Coordinates and implements communications plans in conjunction with strategic alliances
• Identifies, secures and media trains local spokespersons.
• Provides marketing and communications support for development and fundraising events and activations, as appropriate
• Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration
• Tracks all media coverage via a media tracking system and manages a spokesperson database. Works with video production companies to produce videos for events, social media and other marketing communications resources.
• Works with photographers to produce photography for events, social media and other marketing and communications resources

OTHER JOB DUTIES:

• Develops and implements media events, as appropriate.
• Works to place Public Service Announcements (PSA) locally.
• Works with Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues.
• Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate
• Works with executive director and team to manage local paid advertising projects
• Manages and implements other projects as identified by the Executive Director
  In this role, you will report to the Executive Director.