OVERVIEW

Since our founding in 1924, we’ve cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
We are currently hiring for a Marketing Communications Director that will be covering the following markets: Central Valley/Kern County, CA; Alaska; and support in Washington state. This is a full-time, home based position. This role can be located within any of these markets, with expected travel up to 4 times a year. The Marketing Communications Director will set and execute our communications strategy to promote Association health and development priorities in these markets including earned media, social media, paid media, PSAs, media advocacy, messaging and storytelling.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Fac ebook , X, and at heart.jobs.

QUALIFICATIONS

• At least 3 years of experience in marketing, marketing communications, or public relations.
• Solid understanding of strategic public relations, marketing planning and implementation using earned and owned channels.
• Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for media, web and mobile.
• Print and video design capabilities, including script writing, shooting video, and editing and/or directing external agencies on such projects.
• Intermediate knowledge of Microsoft Office Suite.
• Experience in engaging communities via social media with metrics to support strategies (Facebook, X, Instagram, etc.) as well as developing content (especially video) to help drive engagement.
• Ability to lift and/or move large objects (such as boxes) with the expectation that heavier items would be broken down into smaller components or requesting additional assistance may be required before lifting and/or moving.
• Ability to travel within the assigned territory including attending select events.

HERE ARE SOME OF THE PREFERRED EXPERIENCE SKILLS WE ARE SEEKING:

• University or college degree.
• Nonprofit and/or agency experience.
• Existing media connections throughout the market(s.
• Experience with AP Style writing.
• Experience with web-based platforms like Canva.

AT AMERICAN HEART ASSOCIATION | AMERICAN STROKE ASSOCIATION, OUR MISSION IS TO BE A RELENTLESS FORCE FOR A WORLD OF LONGER, HEALTHIER LIVES, REGARDLESS OF RACE, ETHNICITY, GENDER, GENDER IDENTITY, RELIGION, AGE, LANGUAGE, SEXUAL ORIENTATION, NATIONAL ORIGIN AND PHYSICAL OR COGNITIVE ABILITIES.

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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
#AHAIND2, #LI-Hybrid

As the Marketing Communications Director you will make an outstanding impact by working with development and health strategies colleagues to craft and deliver critical communications and marketing plans.

Responsibilities involve working with the Executive Director, Development Directors, Government Relations Directors and Community Impact Directors to build and implement strategic marketing and communication campaigns and deliverables to support major fundraising events and Association initiatives, and to develop communications and marketing relationships and strategies to deepen engagement with existing sponsors and high-level volunteers.

• Work closely with the development team to support local revenue goals and fundraising events through the planning and execution of marketing and communications tools and tactics.
• Plan and implement campaigns for event promotion, including brainstorming out-of-the-box ideas and activities, then driving them efficiently.
• Work with the regional communications team to plan and implement local campaigns through paid social, online, and traditional media.
• Work with local team on script development for events, meetings, and media events.
• Supervise progress and submit campain performance reports on marketing and development activities.
• Control budgets and prioritize resources amongst projects.
• Work with local staff to ensure that branding guidelines are followed.
• Monitor trends to keep informed of developments in the fields of event fundraising, sponsorships, marketing, communications, and not-for-profit management. Use this information to help the markets creatively achieve their goals.
• Work with Vice President Marketing Communications and local staff to handle crises or sensitive issues.