FULL-TIME PERMANENT - REGINA, SK

Inspiring growth, elevating member engagement, and brand leadership. Sounds interesting?
Join CAA Saskatchewan! We are seeking a strategic Marketing and Communications Director to lead CAA’s brand by driving business growth and boosting member engagement.
If you’re a forward-thinking individual who thrives on strategy, collaboration, and driving impact, this is your opportunity to lead. CAA Saskatchewan is seeking a Director of Marketing and Communications to contribute to organizational strategy and act as a thought partner who will work closely with business line leaders.

• Lead the development and execution of a comprehensive marketing and communications strategy that aligns with organizational priorities and supports business line objectives, in collaboration with the CEO and senior leadership team.
• Oversee multi-channel marketing campaigns across business lines, ensuring brand consistency, efficient use of resources, and a strong focus on measurable ROI.
• Represent CAA Saskatchewan on a national marketing task force, contributing to strategic marketing decisions through effective collaboration with regional marketing leaders nationwide.
• Collaborate with IT to optimize data capabilities and ensure the Marketing team integrates data-driven insights to improve campaign outcomes, boost member engagement, and support lead generation efforts.
• Drive strategic vision by guiding the overall creative direction and championing the development of engaging content and digital marketing initiatives.
• Provide strategic guidance on developing and executing communication strategies and community engagement activities, ensuring compelling storytelling across all channels and audiences.
• Act as a steward for internal communications, media relations, and reputation efforts—encompassing proactive strategies and crisis management.
• Lead, mentor, and coach skilled marketing and communications teams, setting clear performance goals tied to organizational objectives.
• Model CAA’s values and leadership principles while building strong cross-functional relationships.