Marketing & Communications Executive - Spa Industry at The Greater Change

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

20 Jan, 26

Salary

0.0

Posted On

22 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Communications, Copywriting, CRM, Analytics, Project Management, Campaign Management, Retail Marketing, Public Relations, Partnerships, Data Analysis, Creative Thinking, Social Media, Email Marketing, Customer Segmentation, Reporting

Industry

Business Consulting and Services

Description

Role OverviewWe are seeking a strategic and creative Marketing & Communications Executive to lead day-to-day marketing operations, seasonal campaigns, and brand communications across all digital and in-store touchpoints. The ideal candidate will combine creative flair with analytical precision, ensuring that every campaign drives measurable impact in terms of awareness, bookings, and revenue. Key Responsibilities Campaigns & Strategy Plan and execute seasonal promotions, partnerships, product launches, and key media moments. Develop detailed campaign timelines, ensuring timely delivery of all assets. Align marketing initiatives with business objectives and operational priorities. Content & CRM Write engaging, brand-aligned copy for EDMs, WhatsApp, SMS, social media, press, and in-store communications. Manage and optimize automated CRM flows (e.g., welcome, reactivation, upsell, birthday campaigns). Segment and analyze customer data to improve retention and conversion. Retail & Voucher Marketing Drive marketing for retail and gift voucher products, including launch campaigns, packaging, and POS materials. Monitor sales and redemption trends; deliver insights and recommendations to increase revenue and average order value. PR & Partnerships Coordinate with PR agencies, influencers, product houses, and media outlets. Draft press releases, manage media trials, and build lasting press relationships. In-Spa Marketing Ensure all in-location marketing materials are updated, aligned with brand standards, and effectively deployed. Collaborate with spa managers and front-of-house teams to execute activations smoothly. Reporting & Analytics Monitor and report on campaign performance, conversions, and ROI. Prepare monthly performance dashboards highlighting key insights and actionable outcomes. Track KPIs across bookings, vouchers, EDMs, and retail performance. Key Performance Indicators (KPIs) Growth in campaign-attributed bookings and cost-per-acquisition efficiency. Voucher sales and redemption optimization. Retail sell-through rates and AOV uplift. EDM engagement metrics (open rate, CTR, unsubscribes, automation-driven revenue). Seamless execution of in-store activations with zero errors or delays. Timely submission of performance reports with clear insights. What Success Looks Like Steady growth in voucher, booking, and retail revenues. Campaigns executed on time and on brand. Strong cross-functional alignment between marketing and operations teams. Regular, insightful performance reports driving data-backed decisions. Skills & Qualifications 4–7 years of consumer marketing experience (spa, beauty, wellness, or hospitality preferred). Strong copywriting and storytelling ability aligned with premium lifestyle brands. Hands-on CRM and marketing automation experience (e.g., Klaviyo or similar). Strong analytical and reporting skills using GA4, UTM tracking, and dashboards. Highly organized with strong project management and multitasking abilities. Creative thinker with data-driven decision-making skills. Preferred (Nice-to-Haves) Basic design skills (Canva, light HTML for EDM formatting). Experience managing influencer or PR campaigns. Familiarity with spa/hospitality POS or CRM systems. Benefits Competitive salary package Performance-based bonus Complimentary spa perks Growth opportunities within a fast-scaling brand

Responsibilities

The Marketing & Communications Executive will lead day-to-day marketing operations, seasonal campaigns, and brand communications across digital and in-store touchpoints. They will ensure that every campaign drives measurable impact in terms of awareness, bookings, and revenue.