Date live:28/08/2025
Business Area:Barclaycard Payments Coverage
Area of Expertise:Marketing
Contract:Permanent
Reference Code:JR-0000068687
Join us as a Marketing Communications Manager Barclaycard Payments SME, where you’ll play a key role in shaping and delivering customer-focused marketing strategies across the entire lifecycle. From acquisition and onboarding through to engagement, loyalty, and retention, you’ll create impactful campaigns that drive growth, strengthen relationships with our small business customers, and support the future success of Barclaycard Payments.

Essential Skills / Basic Qualifications:

• Proven experience in strategic thinking and planning, with analytical and financial acumen
• Solid background in B2B marketing, preferably within financial services or payments (but not mandatory).
• Exceptional skills in stakeholder management, communication, project managment, and organisation

Desired skills / preferred qualifications:

• Degree-level education (or equivalent experience)
• A deep understanding of SMEs and the payments sector
• The ability to translate complex financial products and services and into customer-centric marketing and communication
• Hands-on experience with marketing automation tools and CRM platforms

You may be assessed on the key critical skills relevant for this role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role is based in London.

ACCOUNTABILITIES

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

To develop and implement marketing strategies to promote brand, products, and services across various markets