Marketing Communications Manager at hktservice

Hong Kong Island, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

17 May, 26

Salary

0.0

Posted On

16 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Communication Campaigns, Content Creation, Social Media, eDM, Website Content, Advertising Materials, Digital Marketing, SEM Strategies, Programmatic Ads, Network Buys, SEO, Data Analysis, Performance Tracking, Strategy Proposal, Facebook Ad Manager, Google Ads

Industry

Software Development

Description

Your role: Plan and implement marketing communication campaigns and activities to promote our brandings, products and services; Collaborate with internal and external parties to create compelling content for various marketing channels, including social media, eDM, website content and advertising materials; Work with creative and media agencies to implement digital marketing campaigns including creative development, SEM strategies, programmatic and network buys; Drive traffic and acquire users through digital marketing strategies including SEM, Display Networks ads, Programmatic Ads, Paid Social, SEO, etc. To track, analyze and evaluate the ad and website performance and the effectiveness of advertising campaigns for different brands to provide insight for performance optimization; To prepare review reports and strategy proposals for presentations to Management levels; To research on industry and competitor practices and propose implementation plan to the business; To keep up with digital trends, best practices and emerging platforms to improve marketing efficiency. Proactively develop creative and ad-hoc content ideas across digital channels to enhance brand engagement and communication To succeed in this role: Degree holder in Communications, Marketing, Business, or related discipline. 8 years of experience in marketing communications, performance marketing, advertising agencies. Data-driven mindset with strong analytical skills, ability to draw insights and determine strategies out of report data. Independent, detailed-oriented and highly organized with strong sense of responsibility, Solid experience in content creation and digital advertising operation like Facebook Ad Manager, Google Ads, etc. Experience in leading projects or a small team. Excellent analytic, presentation and communication skills. Good command of both written and spoken English and Chinese.

Responsibilities

The role involves planning and implementing marketing communication campaigns to promote the brand, products, and services across various channels. This includes collaborating on content creation, managing digital advertising campaigns, and analyzing performance data to provide insights for optimization.