Marketing Communications Manager

at  MSAB

If you are passionate about the power of effective marketing to build awareness and customer engagement, then the Marketing Manager position at the MSAB global marketing function in Stockholm could be the role for you! If you are a seasoned and business-oriented marketing manager with broad marketing experience from a software product company or similar, we invite you to apply for this position.
We are looking for an experienced Marketing Manager to join our Global Marketing Team at MSAB headquarters in Stockholm. As part of the global marketing team, you will play a pivotal role in developing and implementing comprehensive marketing strategies aimed at increasing brand awareness and driving customer engagement across multiple channels in our three geographical regions. You will collaborate with cross-functional teams in the company to create compelling content, manage digital marketing efforts, and support sales initiatives. This role also requires experience in lead generation and follow-up as well as managing and implementing the marketing capabilities of our CRM system. You are a structured project manager able to plan, execute and follow-up according to deadlines.

QUALIFICATIONS

• Bachelor’s degree in marketing communications, digital marketing or a related field.
• A proven track record in a similar marketing role, with a broad range of experience in brand management, content creation and digital marketing. Experience in CRM tools is advantageous.
• Proven track record of developing and implementing and measuring successful marketing strategies.
• Strong understanding of digital marketing channels and tools, including social media platforms.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative thinker with strong analytical skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

In this role you will develop and execute integrated marketing activities and campaigns to raise brand awareness and drive customer engagement to support our global sales efforts. We see that you have experience in planning and implementing product marketing campaigns from earlier roles. You will plan, create, and manage high-quality content across various platforms, including being responsible for developing our social media presence. You will also oversee and optimize our digital marketing efforts, including SEO, email marketing, and analytics.

Additional responsibilities:

• Collaborate with marketing colleagues, product management and our global sales team to create sales enablement materials and support lead generation efforts.
• Plan and execute marketing activities, both online and offline, to promote products and enhance customer relationships.
• Manage and fully utilize the capabilities available in CRM for customer and partner communication. Experience of Power BI is of additional merit.

• Conduct market research and analyze trends to identify opportunities for product marketing and positioning.