Marketing Communications Manager at Playable

Aarhus, Central Denmark Region, Denmark -

Full Time

Start Date

Immediate

Expiry Date

28 Jul, 26

Salary

0.0

Posted On

29 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, Marketing Communications, B2B Marketing, Demand Generation, Copywriting, Social Media Management, SEO, Project Management, Wordpress, Hubspot, Webinar Management, Data Analysis, Stakeholder Management, Brand Management, Editorial Planning

Industry

Software Development

Description

We’re looking for someone who can bring a fresh, commercially minded approach to content and communications - equally comfortable shaping ideas and executing, and who takes ownership for both output and impact. You’ll play a key role in bringing Playable’s story to life through content and communications that engage our audience and drive commercial impact. This is a role for someone who wants to make a tangible difference in how a growing SaaS company communicates, engages, and converts its audience. The Role You will be responsible for the planning, development, and execution of high-impact marketing communications and content that underpin our demand generation strategy and support our growth ambitions. This is a hands-on role within a commercially focused, data-led B2B marketing team. You’ll be adept at balancing creativity with execution, and ideas with outcomes - ensuring that content and communications are not only engaging, but also aligned to funnel engagement and revenue goals. You’ll have the opportunity to evolve and shape how we approach content and communications as a business, bringing structure, clarity, and fresh thinking to how we show up across channels. Key Responsibilities Content strategy & planning * Own and evolve our content strategy, ensuring alignment to demand generation and commercial objectives * Develop a clear understanding of our ICP and buyer journeys, aligning content to each stage * Own the editorial calendar across content, comms and channels; planning and prioritising for impact * Ideate and develop key content themes in collaboration with Leadership, Sales, Customer and Product teams Content creation & comms * Produce high-quality thought leadership and campaign content (guides, articles, messaging, ad copy, scripts, etc.) * Lead and develop our social media approach to drive engagement and demand * Own and optimise website content and messaging, with a focus on clarity, SEO & AI-search impact and conversion * Support content development for webinars, events, and sales enablement materials * Manage external resources (freelancers, agencies) to deliver content efficiently and to a high standard Performance & credibility * Own business-level customer comms; newsletters, webinars and product comms. * Manage case study program; planning, development and delivery to support new business. * Lead the development and execution of our G2 program to drive reviews and market credibility * Measure and track content performance, using insight to optimise effectiveness * Proactively identify opportunities to improve, repurpose, and increase content impact across channels * Act as a brand guardian, ensuring consistency and quality across all communications Your profile * You have 3-5 years of B2B content marketing or marketing communications * Strong writing and editing skills, with the ability to communicate clearly and effectively * Understanding of how content supports demand generation and B2B buyer journey, * Ability to balance creativity with a structured, organised approach to execution * Strong project management skills, with the ability to manage multiple priorities and stakeholders * You’ve got knowledge or working experience of using Wordpress, webinar management tools or Hubspot is useful. * Full professional proficiency in English (written and oral) * An interest in the marketing technology landscape is a plus. Let’s put play to work We’ve created a flexible SaaS platform that allows brands to integrate gamification into their marketing in all stages driving engagement. We depend on the creativity, drive, and independent thinking of individuals, but our successes are always team efforts. That’s where you fit in. You will get the support you need to grow and thrive and will fully be part of the wider sales function across Europe. You will be joining 80+ colleagues across different teams and roles, establishing a valuable and collaborative network. At Playable, we use the power of play to connect leading brands with consumers around the world – and change the game for ambitious marketeers everywhere. While we have grown quickly, our success is fuelled by a work culture centred around what matters most to us: All the great people who make up our culture - and who make it all possible. Together, we’re here to do great work – and to have serious fun doing it. Because, every second of every day, people around the globe play our games, and we believe this is just the beginning. So, come join us and let’s put play to work. Interested? We will screen and interview candidates on an ongoing basis – so please, do not hesitate to apply. For further information and questions about the position, please contact CMO, Sarah Dyer at sd@playable.com.

Responsibilities

The manager will own and evolve the content strategy to support demand generation and commercial objectives while managing the editorial calendar. They will also produce high-quality content, lead social media efforts, and oversee customer communications to drive engagement and market credibility.