BACKGROUND

We are RCVS Knowledge, a charity with a mission to advance the quality of veterinary care for the benefit of animals, the public and society. We empower and support veterinary teams to provide evidence-based, quality care and improved animal health and welfare outcomes.
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Our vision is healthier animals, people and planet.

• Our mission is to advance the quality of veterinary care for the benefit of animals, the public, and society.
• We are driven by our purpose: to empower and support veterinary teams to provide evidence-based, quality care and improved animal health and welfare outcomes.

Our strength is in working together with veterinary teams, animal owners and all those involved in animal health to advance the quality of veterinary care.
We are the charity partners of the Royal College of Veterinary Surgeons (RCVS).
RCVS Knowledge is looking for a creative marketing communications professional to play a pivotal role in broadening our reach and engagement across the veterinary sector.
In this role you will lead on establishing new marketing approaches for the organisation to support our strategic goals and help us increase our impact. You will plan, execute and evaluate effective campaigns to ensure our products and services are promoted in engaging and creative ways. You will also support income growth through effective marketing of income-generating products, and fundraising campaigns. There will also be opportunities to get involved in developing our content strategy and support the launch of our new website.
If you’re an experienced marketing communications professional looking for an opportunity to establish new approaches across a wide range of activities, we’d love to hear from you

DESIRED SKILLS & EXPERIENCE

• An understanding of brand management and how to ensure our campaigns and content reinforce our brand.
• Experience of Google Ad Manager and Analytics tools, analysing data to inform decisions around improvements.
• Experience of working on events, for example organising exhibitor stands at external events or managing invite-only events for an organisation.
• Experience of establishing new ways of working and successfully embedding them to secure effective use of resources.
• Experience of using communications and marketing activities to support fundraising.

JOB PURPOSE

We are looking for an experienced marketing communications professional to help us increase our reach and build new audiences across the veterinary sector and with animal owners. Reporting to the head of communications, marketing and digital, the role will oversee the development of a range of marketing approaches to ensure our products and services are well supported and promoted to relevant audiences in engaging, creative ways.
As our marketing lead, you will develop and execute innovative and effective campaigns to help us achieve our strategic aims. Working closely with your colleagues in our small and friendly team, you will build strong relationships to ensure that you can deliver appropriate messaging and calls to action to our target audiences. Your work will play a key role in supporting income growth through effective marketing of income-generating products, and fundraising campaigns. You will also contribute to the development and implementation of our content strategy, helping the organisation to understand and meet our audiences’ needs with timely and engaging content.
This is an exciting time to join the team as we are in the process of developing a new website, embedding a new communications and marketing strategy and developing our ways of working – there will be plenty of opportunity to contribute to these and to really make your mark.

KEY RESPONSIBILITIES

• Establish an annual marketing calendar incorporating ‘always on’ and one-off campaigns.
• Lead on the development and execution of marketing campaigns to help us achieve our strategic goals.
• Support income growth through the development of effective marketing activities.
• Evaluate marketing activity, sharing insights with colleagues and making recommendations for improvements informed by evidence.
• Create and commission engaging content, for use across a range of platforms and activities, which meets audience needs and drives actions.
• Contribute to our content strategy, identifying opportunities for content to support marketing goals.
• Lead on ensuring the data quality of contact lists, ensuring all marketing activity is undertaken observing the requirements of data protection legislations (GDPR).
• Review our marketing and communications channels on a regular basis, ensuring we are using them to best effect and identify opportunities for improvement or new channels to support our objectives.
• Supporting our income targets by managing fundraising campaigns and the development of new income-generating products including corporate partnership offers.
• Supporting our presence at external events with marketing activity, collateral and organising exhibition stands.
• Work with members of the wider RCVS Knowledge team to develop and deliver stakeholder events.
• Manage our Google Ads activity, ensuring effective use of our Google Grant and that a range of campaigns is maintained which is well targeted and reflects the breadth of our offers.
• Support the development of the communications team ways of working, to ensure we are delivering high-quality work which is managed effectively and efficiently and that contributes to maintaining strong relationships.