Marketing & Communications Manager, Singapore Media Academy

at  Mediacorp Pte Ltd

ABOUT US

Singapore Media Academy (SMA) is a wholly-owned subsidiary of Mediacorp, offering training, education, and consultancy services to address the needs of the local and regional media industries.
We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

EXPERIENCE

5 to 8 years of experience in Marketing and Communications or Branding

QUALIFICATIONS

• Diploma / Degree in Mass Communication / Business Administration or any related discipline is a plus

SKILLS

Marketing Communications Plan Development
Communications Channel Management
Content Marketing Strategy
Digital Marketing
Marketing Strategy
Marketing Campaign Management
Marketin

PURPOSE OF THIS ROLE

The purpose of this role is to build SMA’s branding and work on internal & external communications on the programmes. In addition, to manage the marketing budget, Edutrust audits and PDPA compliance of SMA.

SCOPE OF THE ROLE

The scope of this role is to drive leads for all SMA’s programmes via Advertising & Promotions on SMA’s Social Media platforms as well as the digital assets of Mediacorp, in addition to TV and Radio. In addition, the position is also responsible for supporting SMA’s roadshows and events which are also activities that drive leads for SMA’s programmes.

KEY RESPONSIBILITIES & CHALLENGES

• Design and develop the marketing and branding strategy of SMA.
• Strategize and supervise the branding efforts of SMA to deliver top of mind awareness of SMA, SMA’s offerings and USPs.
• Design and develop marketing campaigns to support and achieve revenue targets.
• Manage the marketing budget, optimize, track and report the ROI of SMA’s marketing budget. Lead in the engagement of internal and external stakeholders.
• Manage the Marketing Agency, Design Agency, other vendors and agencies engaged by SMA.
• Provide marketing support and branding collaterals for SMA events and roadshows.
• Generate content for SMA’s Social Media Platforms for leads generation and audience engagement.
• Manage all communications from SMA and ensure information is current and up-to-date (ie: website, microsites, EDMs and internal comms).