MARKETING & COMMUNICATIONS OFFICER

Rosseau Lake College has an exciting opportunity for a Marketing & Communications Officer to join our team!

QUALIFICATIONS:

• Post-Secondary Education, with a degree in marketing, Communications, Public Relations, Journalism, Business Administration, or a related field.
• Professional certifications such as Certified Marketing Professional (CMP), Accredited in Public Relations (APR), or Digital Marketing certifications (e.g., Google Analytics, HubSpot) are an asset.

• Minimum of 3-5 years of experience in marketing, communications, or public relations, preferably in an educational institution, non-profit organization, or a sector with similar stakeholder engagement.
  Previous experience in an independent school or similar educational setting is an asset. Exceptional written and verbal communication skills

  Knowledge of or experience in digital marketing strategies and tools (e.g., Google Analytics, Hootsuite, Mailchimp) and content management systems (e.g., WordPress). Knowledge of branding principles and experience working with graphic design tools (e.g., Adobe Creative Suite).

• Strong interpersonal skills

• Effective organizational skills and able to manage multiple priorities,

• Ability to handle sensitive communications.

  Understanding of marketing metrics (e.g., website traffic, social media engagement, conversion rates) to assess campaign effectiveness and inform strategic decisions. Awareness of privacy laws (e.g., Canada’s Anti-Spam Legislation, PIPEDA) and advertising standards to ensure compliant marketing practices, particularly for digital and email campaigns.

• A creative mindset to develop engaging campaigns that highlight RLC’s unique experiential learning opportunities, such as outdoor education and field trips, to differentiate the school in a competitive market.

• Flexibility and adaptability.

RELATIONSHIPS & WORKPLACE REQUIREMENTS AND CONDITIONS:

• Working on site, 5 days per week, is preferred.*

  The Marketing and Communications Officer will work primarily on RLC’s 56-acre campus, with occasional off-site duties to support external marketing initiatives. The role may require flexibility to attend evening or weekend events, such as open houses or alumni gatherings, and to travel for professional development or regional marketing activities.

• Travel, as needed, to support enrollment initiatives, professional development, and industry engagement.

Qualified candidates are encouraged to apply and express their interest at careers@rosseaulakecollege.com.
Rosseau Lake College welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), aboriginal (Indigenous) persons and persons of any gender identity and sexual orientation. Rosseau Lake is committed to a positive, supportive, and inclusive environment.
Rosseau Lake College is committed to providing accommodations for persons with disabilities. Please contact Michelle Archer at 705-732-4351 for further details or if you require any information in an alternate format.
Job Type: Part-time

Benefits:

• On-site gym
• On-site parking

Work Location: In perso

KEY RESPONSIBILITIES

Work closely with the Head of School and the Leadership Team to meet strategic goals. Collaborate with admissions and support student recruitment and retention efforts, including developing marketing strategies to increase enrollment inquiries and conversions.

• Oversee event promotion and pursue opportunities that bring existing and new audiences to the campus.
• Highlight RLC’s unique experiential learning opportunities, such as outdoor education and field trips, to differentiate the school in a competitive market.
• Develop marketing and communications plans.
• Produce and share high-quality content (digital, video, print).
• Work with third party vendors, as needed, around website development, maintenance, branding initiatives.

• Manage and oversee RLCs social media platforms, website, and digital marketing initiatives.

  Support advancement in fundraising campaigns, events, and donor stewardship. Develop and implement marketing and communications strategies that align with the enrollment and advancement goals and strategic priorities.

• Drive engagement through the creation of compelling stories that highlight student. experience, faculty expertise, and alumni success.

  Ensure brand consistency and positive engagement across platforms and presentations. Manage a departmental budget.

• Maintain knowledge of trends in education marketing.

• Manage reputational risks in collaboration with the Risk Management Coordinator.

The Marketing and Communications Officer will work primarily on RLC’s 56-acre campus, with occasional off-site duties to support external marketing initiatives. The role may require flexibility to attend evening or weekend events, such as open houses or alumni gatherings, and to travel for professional development or regional marketing activities.

• Travel, as needed, to support enrollment initiatives, professional development, and industry engagement