Marketing Communications Senior Specialist at CUMMINGS INC

Pune, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

25 May, 26

Salary

0.0

Posted On

24 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Communications Strategy, Campaign Execution, Cross-functional Collaboration, Data Analysis, Content Creation, Web Marketing, Social Media, Email Marketing, Industry Trend Monitoring, Stakeholder Management, Brand Representation, Event Planning, Budget Management, Digital Marketing Tools, Digital Campaign Execution, Analytics

Industry

Motor Vehicle Manufacturing

Description

Job Summary: Plays a pivotal role in developing and executing marketing communications strategies to enhance Cummins brand presence, engage target audiences, and drive business growth. Collaborates with cross-functional teams to create and implement integrated, multi-channel marketing campaigns, analyze data, and provides insights to optimize marketing initiatives. Key Responsibilities: Serves key role in the creation and execution of integrated marketing communication plans and assets, working across stakeholders and subject matter experts. Monitors and tracks marketing communications projects and events and capable in presenting findings to stakeholders. Creates and coordinates engaging and relevant messaging and content for various marketing channels, including web, social media, email marketing, and other collateral. Stays updated on industry trends, competitor activities, and customer preferences to inform marketing strategies. Collaborates with cross-functional teams to ensure alignment and successful execution of marketing initiatives. Aids in identifying and developing strong talent. Maintains and develops relationships with stakeholders/leaders/suppliers. Learns, adheres to, represents, and champions Cummins brand. Plans and executes virtual and in-person events that create memorable experiences and deepen connections to Cummins brand. Analyzes and optimizes campaigns and marketing initiatives based on metrics and data. Capable in presenting findings to stakeholders to drive meaningful conversations in the spirit of continuous improvement. Manages, supports, maintains budget/financials. Understands and employs the use of digital marketing tools, trends, and channels. Digital only: Plans and executes digital marketing campaigns, assists in budget management, and usage of analytics to track the performance of digital marketing efforts. Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.

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Responsibilities

This role is pivotal in developing and executing marketing communications strategies to boost brand presence, engage audiences, and foster business growth through integrated, multi-channel campaigns. Key duties involve creating communication plans, monitoring projects, coordinating content across various channels, and analyzing campaign metrics for optimization.