Marketing Communications Specialist I at Michigan Schools and Government Credit Union

Troy, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

54600.0

Posted On

12 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Internal Communication, External Communications, Branding, Content Creation, Writing, Graphic Design, Multi-media, Video Production, Social Media Engagement, Reporting, Analytics, Member Focus, Decision Quality, Action Oriented, Collaboration, Effective Communication

Industry

Banking

Description

Founded by a small group of educators, Michigan Schools & Government Credit Union (MSGCU) has been providing quality financial services to the community for more 70 years and welcomes everyone in Michigan to bank with us. We are financial champions committed to helping our members achieve financial success by rallying behind them and their goals. As the sixth largest Credit Union in Michigan, MSGCU has 24 branch offices in south east Michigan, over 450 team members, 150,000 members, $4 billion in assets, and a 97% member satisfaction rating for two decades. We are a caring organization that strives to ensure an equitable and inclusive culture where everyone is valued and respected. Our dedication to team member engagement has contributed to the honor of being named a Top Workplace by The Detroit Free Press thirteen years in a row. If you have a passion for helping people and providing exceptional and dependable service, we want you on our team! Information about our comprehensive total rewards package can be found here [https://www.msgcu.org/careers/benefits]. Overview of Responsibilities: Supports the development of internal and external communications to engage members and team members and ensures messaging aligns with MSGCU branding. Implements communication tactics in support of marketing and business development initiatives while differentiating MSGCU offerings. * Internal Communication Support: Develops professional, high-quality written materials that aligns with the organization’s style and tone. Creates materials tailored to audience needs, executes engagement strategies, and maintains content for internal platforms. Performs ongoing platform maintenance, including day-to-day operations, page optimizations, and department page organization to support member and team member engagement. Supports video production, including scripting, storyboarding, taping, and editing. * Content Creation and Writing: Maintains and builds upon existing channels to create content to meet member or other audience needs in alignment with brand standards and organizational messaging. Uses creative approaches in addition to writing such as graphic design, multi-media, and video to convey engaging messages. Works with team to optimize content based on reporting and analytics to enhance effectiveness. * Program Support: Manages the tactical/day-to-day implementation of Classroom Cash Grants and MSGCU Scholarships. Maintains program administration websites and provides communication support. Coordinates with internal and external stakeholders to ensure successful execution of programs and communications. * Social Media Engagement: Schedules social media content and engages with the community by responding to interactions and feedback via social and or online reviews. Escalates member feedback appropriately. Reports on performance and provides recommendations to optimize performance. Core Competencies: * Member Focus: Builds strong relationships (internal/external) and delivers member-centric communications that effectively share our story and keep members informed and enthusiastic. * Decision Quality: Makes good and timely decisions that keep the organization moving forward. Exercises judgment within defined procedures and practices to determine appropriate action. * Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency and enthusiasm, meticulous attention to detail, and high quality standards. Persists in accomplishing objectives despite obstacles and setbacks. Successfully prioritizes tasks and meets tight deadlines; possesses project management skills to manage work intake and delivery. * Ensures Accountability: Holds self accountable to meet commitments with a strong bottom-line orientation. Works effectively while receiving general instructions on routine work and detailed instructions on new projects or assignments. Understands stakeholder requirements, expectations, and needs. * Collaborates: Builds productive internal/external working relationships with key stakeholders to encourage diverse thinking, nurture innovation, and produce creative and effective communications. Draws upon multiple relationships to exchange ideas, resources, and know-how. Comfortable managing cross-functional communications projects. * Communicates Effectively: Develops and delivers multi-mode communications (original work product and reviewed/edited materials) using strong writing and editing skills. Effectively distills, organizes, and conveys complex information in a logical, visually pleasing, and user-friendly manner. Respects subtle changes in tone when writing for various audiences (including all team members, leadership, etc.). * Instills Trust: Builds relationships and gains the confidence of others by modeling honesty, integrity, authenticity, and behaviors that align with organizational values. Exemplifies courage by stepping up to address difficult issues. Demonstrates the utmost discretion and professionalism to protect sensitive information. * Self-Development: Actively seeks new ways to grow and be challenged using formal and informal development channels. Proactively seeks feedback and receives it without becoming defensive. Education and Experience Requirements: § Bachelor’s degree in Communications, Marketing or related field preferred. § 1 year of experience in marketing, communications, or related role with responsibility for writing on behalf of others and managing multiple projects simultaneously required, preferably within financial or B2C industry. * Preferred technology experience includes Adobe Creative Suite (Premiere Pro and/or iMovie, Photoshop, Acrobat, and InDesign); web/portal software including basic HTML; and creation of visually effective graphics, multi-media, and digital signage (such as Four Winds Interactive). Working Conditions: § Office and branch location environment with little discomfort from noise, extreme temperature, dust, or other factors. § Occasionally required to travel throughout MSGCU's service area as business needs require. * Exposed to potentially hazardous conditions, such as robbery. Receives detailed instructions and security procedures on an annual basis to minimize risk. § This work involves sitting most of the time with brief periods of walking or standing and may occasionally require lifting and/or moving up to 15 pounds. Compensation and Benefits: Competitive salaries are just the starting point for MSGCU team members. Generous health benefits, vacation time, retirement plan contributions and discounts on loans and phone service also come with the job. * Base salary starts at $54,600 / year * Medical, dental and vision on your first day! You can choose the most generous Health Savings Account (HSA)-eligible medical plan with no monthly premium for you (and your family) * If you are at least 21 years old, you will receive a 3% contribution from MSGCU, and a 100% match for the next 7% you contribute to your 401(k) * You will enjoy 12 paid holidays and up to 120 hours of PTO your first year of service (pro-rated based on start date)

Responsibilities

This role supports the development of internal and external communications to engage members and team members, ensuring messaging aligns with MSGCU branding and implementing tactics for marketing initiatives. Responsibilities include creating professional written materials, managing content for internal platforms, supporting video production, managing program administration websites, and engaging with the community via social media.