About this job
In this role, you will be responsible for developing and implementing effective marketing and communication measures to convincingly present our products, technologies, and company values. You will work closely with various departments, industry partners, and external stakeholders to develop compelling content, foster engagement with our target audiences, and increase our visibility across both digital and traditional channels.
An exciting opportunity awaits you in an innovative, technology-driven environment. If you are creative, proactive, and possess strong communication skills, and would like to contribute your ideas to a future-oriented semiconductor company with many years of experience, this is the ideal opportunity for you to actively contribute to the company's success.
YOUR TASKS:
As the lead marketing and communications specialist for our company in Europe, you will be responsible for the entire marketing area, combining strategic planning with practical implementation to promote further growth and expand our market position.
- You will be responsible for all marketing and communication activities of our European business unit.
- You create and maintain marketing materials such as brochures, presentations, website content, newsletters, and technical marketing documents.
- You will manage digital marketing campaigns, strengthen our online brand presence and be responsible for our social media channels, especially LinkedIn.
- You plan and organize trade fairs, industry events, workshops and other customer-oriented marketing activities.
- You will work closely with sales and other departments to support lead generation, customer retention, and business growth.
- You will coordinate our press and public relations work as well as communication with industry media.
- You ensure a consistent brand message and adherence to our corporate identity across all channels and markets.
- You analyze market trends, customer needs and competitive activities to identify and capitalize on growth opportunities early on.
- You manage external agencies and service providers, are responsible for marketing budgets, and monitor the success of campaigns using relevant key performance indicators and the return on investment (ROI).
- You will work closely with our global headquarters in Taiwan to coordinate marketing strategies, campaigns and corporate communications internationally.
YOUR QUALIFICATIONS:
- Several years of professional experience in B2B marketing and corporate communications, ideally in the electronics, semiconductor or industrial sectors.
- Proven ability to independently manage a wide range of marketing activities – from strategy development to operational implementation.
- Solid experience in digital and traditional marketing as well as in the planning and organization of trade fairs, industry events and customer loyalty measures.
- Strong skills in creating compelling content and storytelling, with the ability to translate complex technical topics into understandable and effective marketing messages.
- Organizational talent with the ability to successfully manage multiple projects, priorities, and deadlines simultaneously.
- Team-oriented, proactive personality with a high level of communication skills and the ability to build trusting relationships with internal teams as well as external partners.
- Excellent oral and written communication skills in German and English.
OUR RANGE:
- Varied and exciting tasks in an internationally leading company in the future-oriented technology sector.
- A permanent employment contract and an attractive compensation package.
- Extensive additional services and benefits, such as employee savings plans, company pension schemes, travel allowance, bike leasing and EGYM membership.
- 30 vacation days per year for full-time employment, plus additional special leave for special occasions.
- Free parking and good public transport connections.
- Regular company and team events that promote exchange and cohesion.
- Internal language courses as well as diverse training and development opportunities.
- Close collaboration with an international team of experienced specialists.
- A structured onboarding process, individual development prospects and long-term career opportunities.
- Provided in cooperation with the Federal Employment Agency.