Overview:
OSI Systems companies have a long history of developing innovative solutions to bring a better quality of life to the world. With more than 30 years of combined experience in the field of optoelectronics our OSI Optoelectronics (OSIO) division is a diversified manufacturer of standard and custom photodiodes and optical sensors for used in aerospace, defense, commercial and medical applications.
We are one of the largest global manufacturers of optoelectronic devices, delivering engineering design support and manufacturing capabilities that include products for use in the defense, aerospace, medical, and industrial markets, among others. We utilize our world-class manufacturing facilities in the U.S., India and Malaysia to continue to put forth excellent engineering solutions aligned with efficient manufacturing to meet high-volume production requirements.
OSI Optoelectronics is seeking a Marketing Communications Specialist. This individual will support strategic growth and brand advancement and is responsible for developing, implementing, and overseeing communication strategies that effectively promote a company, its products, or its services. They will also bridge the gap between the organization and its target audiences, ensuring that messaging is consistent, engaging, and aligned with brand objectives.

Responsibilities:

• Demand Generation: Contribute to demand generation initiatives by supporting lead acquisition strategies, email marketing campaigns, and targeted outreach efforts.
• Content Creation: Aid in the development of high-quality compelling content, such as blog articles, newsletters, social media posts, marketing collateral such as brochures, technical papers, datasheets, product descriptions, and press releases
• Web Support: Collaborate with web developers to ensure marketing content is effectively integrated into the website, optimize user experience, and support web-based analytics and tracking implementations.
• Campaign Support: Lead the implementation, coordination, and monitoring of marketing campaigns across various channels, including digital, print, social media, and live events.
• Social Media Management: Lead with scheduling, posting, and monitoring content on social media platforms (e.g., Twitter, LinkedIn), ensuring alignment with the company’s brand and messaging standards.
• Data Analysis: Support the collection and analysis of marketing data—such as campaign performance metrics, website analytics, and social media engagement—to inform and refine marketing strategies.
• Customer Communication: Respond to customer inquiries via social media or email, upholding excellent customer service and fostering strong client relationships.
• Interdepartmental Collaboration: Collaborate with departments such as sales, engineering, and product development to ensure cohesive communication and unified branding efforts.
• New Product Launch: Responsible for managing the entire new product launch process, including launch planning, execution, and monitoring.
• Event Coordination: Assist in the planning and execution of marketing events, trade shows, webinars, and product launches.
• Market Research: Research industry trends, competitor activities, and customer preferences, providing actionable insights to the marketing team.
• Microsoft Dynamics 365 Customer Relationship Management (CRM) administration: Serve as the administrative lead for the D365 CRM module, overseeing user access, data integrity, process optimization, and troubleshooting to ensure the platform supports the marketing team’s objectives and overall business initiatives.
• Budget Tracking: Support the management of marketing budgets by processing invoices and monitoring expenditure in accordance with departmental guidelines.
• Uphold the company’s core values of Integrity, Innovation, Accountability, and Teamwork.
• Demonstrate behavior consistent with the company’s Code of Ethics and Conduct.
• It is the responsibility of every employee to report to their manager or a member of senior management any quality problems or defects in order for corrective action to be implemented and to avoid recurrence of the problem.
• Duties may be modified or assigned at any time to meet the needs of the business.

Qualifications:

KNOW YOUR RIGHTS

Poster Link:
https://www.eeoc.gov/sites/default/files/2023-06/22-088EEOCKnowYourRights6.12ScreenRdr.pdf
OSI Systems, Inc. has three operating divisions: (a) Security, providing security and inspection systems, turnkey security screening solutions and related services; (b) Healthcare, providing patient monitoring, diagnostic cardiology and anesthesia systems; and (c) Optoelectronics and Manufacturing, providing specialized electronic components and electronic manufacturing services for original equipment manufacturers with applications in the defense, aerospace, medical and industrial markets, among others.

• Demand Generation: Contribute to demand generation initiatives by supporting lead acquisition strategies, email marketing campaigns, and targeted outreach efforts.
• Content Creation: Aid in the development of high-quality compelling content, such as blog articles, newsletters, social media posts, marketing collateral such as brochures, technical papers, datasheets, product descriptions, and press releases
• Web Support: Collaborate with web developers to ensure marketing content is effectively integrated into the website, optimize user experience, and support web-based analytics and tracking implementations.
• Campaign Support: Lead the implementation, coordination, and monitoring of marketing campaigns across various channels, including digital, print, social media, and live events.
• Social Media Management: Lead with scheduling, posting, and monitoring content on social media platforms (e.g., Twitter, LinkedIn), ensuring alignment with the company’s brand and messaging standards.
• Data Analysis: Support the collection and analysis of marketing data—such as campaign performance metrics, website analytics, and social media engagement—to inform and refine marketing strategies.
• Customer Communication: Respond to customer inquiries via social media or email, upholding excellent customer service and fostering strong client relationships.
• Interdepartmental Collaboration: Collaborate with departments such as sales, engineering, and product development to ensure cohesive communication and unified branding efforts.
• New Product Launch: Responsible for managing the entire new product launch process, including launch planning, execution, and monitoring.
• Event Coordination: Assist in the planning and execution of marketing events, trade shows, webinars, and product launches.
• Market Research: Research industry trends, competitor activities, and customer preferences, providing actionable insights to the marketing team.
• Microsoft Dynamics 365 Customer Relationship Management (CRM) administration: Serve as the administrative lead for the D365 CRM module, overseeing user access, data integrity, process optimization, and troubleshooting to ensure the platform supports the marketing team’s objectives and overall business initiatives.
• Budget Tracking: Support the management of marketing budgets by processing invoices and monitoring expenditure in accordance with departmental guidelines.
• Uphold the company’s core values of Integrity, Innovation, Accountability, and Teamwork.
• Demonstrate behavior consistent with the company’s Code of Ethics and Conduct.
• It is the responsibility of every employee to report to their manager or a member of senior management any quality problems or defects in order for corrective action to be implemented and to avoid recurrence of the problem.
• Duties may be modified or assigned at any time to meet the needs of the business