Marketing & Community Engagement Coordinator at Southern Orthodontic Partners

Riverview, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Dec, 25

Salary

0.0

Posted On

19 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Community Relations, Marketing, Event Coordination, Public Speaking, Networking, Social Media Management, Content Creation, Organization, Brand Engagement, Patient Engagement, Collaboration, Analytics, Sponsorship Management, Partnership Building, Event Planning, Communication

Industry

Hospitals and Health Care

Description

Description Description: The Local Marketing & Community Engagement Coordinator is responsible for increasing patient referrals, strengthening relationships with local schools, community organizations, and creating a strong brand presence in the local market. This role will spend 75% of time on external community initiatives and 25% managing the practice’s social media channels, ensuring alignment between in-person and digital brand engagement. This is a growth-focused position, designed to expand new patient opportunities, improve community consistency, and elevate the practice’s reputation as the orthodontic leader in the community. The role acts as a local brand ambassador, building partnerships, attending events, and creating localized content. This role covers three Hess Orthodontic business units: Hess North, Central and South. Essential Job Functions: Community Engagement (75%) · Coordinate school programs (presentations, sponsorships, contests, lunch-and-learns, career days). · Represent the practice at community events, health fairs, sporting events, and networking opportunities. · Organize and track ROI on sponsorships and donations. · Develop an annual community calendar of outreach events. · Create measurable strategies to increase new patient inquiries from referral sources and community touchpoints. · School Partnerships: Maintain at least 4 active sponsorships per location per year · Active sponsorship means promoting the Hess brand in some way to the parents of the school (newsletter, car tags, folders, sporting events, PTA’s, etc.) · Community - Participate in 1 event or sponsorship activation per month for each of the three markets. · Sponsor a minimum of two little leagues per location over the calendar year · Event Presence & Support: Attend events in person as needed, lead / coordinate team presence at events as needed. · Ensure 100% of events are fully set up with branded materials, giveaways, and captured photo ops Employers · Execute at least 1 collaboration or event with a local business per quarter ie: large employers and health fairs, special promotion for large employers Social Media (25%) · Manage practice social media accounts (Instagram, Facebook, TikTok, LinkedIn). · Develop monthly content calendars aligned with orthodontic promotions, patient milestones, and community activities. · Create engaging, HIPAA-compliant posts showcasing patient transformations, staff highlights, and events. · Track social media analytics and engagement rates to inform strategy. · Collaborate with clinical and front office staff to capture authentic patient stories. · Produce and post two original photo/video content pieces per week per location · Ensure 50%+ of posts feature Hess team / doctor, or local faces, events, or recognizable locations *Please note: this job description is not designed to cover a comprehensive list of duties or responsibilities that are required for this position. Duties and responsibilities may change with or without notice. Requirements Required Qualifications · Prior experience in community relations, marketing, or event coordination (dental/healthcare experience a plus). · Strong communication and networking skills. · Comfort with public speaking, presentations, and community engagement. · Familiarity with major social media platforms and content creation tools. · Highly organized, with ability to manage multiple events and campaigns simultaneously. Outgoing, approachable, and professional demeanor representing the practice brand.

Responsibilities

The Marketing & Community Engagement Coordinator is responsible for increasing patient referrals and strengthening relationships with local schools and organizations. This role involves managing community initiatives and social media channels to enhance the practice's brand presence.