Marketing & Community Relations Specialist at Tender Touch Therapy, LLC

Mount Pleasant, Wisconsin, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Jun, 26

Salary

23.0

Posted On

04 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Community Management, Social Media Maintenance, Analytics Review, Event Organization, Public Relations, Content Creation, Mailing List Management, Relationship Building, Attention To Detail, Organizational Skills, Goal Orientation, Statistical Data Management, Communication Skills, Time Management, Adaptability, Problem Solving

Industry

Hospitals and Health Care

Description

Description MISSION: Changing lives, one ability at a time PURPOSE: Change lives, one ability at a time, by increasing visibility and engagement in various communities and segments. Identify and engage referral sources in order to increase awareness of MSS/TT brands, services, and events available. VALUABLE FINAL PRODUCT (VFP): Build relationships and awareness to create an abundance of referral sources as well as new patients (leading to an increased number of established patients). Ensure TT/MSS have strong visibility and engagement in various communities and segments. HOURS: Full Time, Monday-Friday 7:30am-6pm (flexible) with some weekend availability. REQUIREMENTS: Onsite at Mt Pleasant location with options for some remote work Must be willing to travel to all 3 locations on occasion Attend weekly marketing meeting Attend monthly all staff meeting, presenting PRN Attend/present at monthly management meeting PRN REFERRAL COMMUNITY MANAGEMENT: Updated mailing lists (physical address and email addresses) Referral source excel document up to date Segment referral sources for more targeted communications Foster Relationships in the community coordinating SOCIAL MEDIA INVOLVEMENT: Maintain healthy social media presence Complete Analytics/review of all social media platforms Generate reviews on social media Schedule posts for social media EVENTS STRATEGY & MANAGEMENT: Organize events & communicate with company prior to the event Attend and represent MSS/TT at community events (employment fairs, advocacy events, events hosted by other organizations, etc.) Hosting in-house events as strategic promotional opportunities for MSS/TT – ideation and execution “Traditional PR” : Radio/TV/Newspaper/ Commercial management Management of physical marketing materials including storage and deliverance to events Works with digital and content specialist on hybrid campaigns (digital promotion and engagement inclusive of events, KPIs, etc.) Ideate and create content (both digital and print) to support event and community-focused strategies, campaigns, and tactics PRINT AND ANALOG MARKETING CONTENT, CAMPAIGNS & MATERIALS: Manages non-digital campaigns (example: Doctor letter campaign) Postcard mailing Management of promotions out such as flyers, educational materials, etc. Printed poster, flyers, etc needs identified and provided to each site location once obtained Taking photos while on site at the clinic Assist in management of facility appearance Assist in purchasing and distribution of branded merch COORDINATION WITH DIGITAL AND CONTENT SPECIALIST: Contributes to maturation of events marketing, works with digital and content specialist on where digital meets in-person events, goals and KPIs Assist with identifying marketing needs for company events TRI MY BEST TRIATHLON COORDIANTION: Fundraiser prep - Flyers, events made on social media, social media posts reminders, photos at the event, preparation of event bin Promotion of Registration deadlines Promotion of Training camp info - due dates, changes in rates, date reminders Race Weekend prep - Post heat sheets, Post Buddy instructions, reminders for equipment drop off, reminders about event parking Race day - Live stream opening ceremonies, provide updates and photos throughout the day Take photos and videos of all events and training camps Create athlete spotlight posts Create good luck videos Countdown videos/photos to race WRTS MARKETING NEEDS: CONTENT AND COMMUNITY: Community-building for WRTS: identify opportunities, develop strategies and tactics & activate! Feedback campaign development Assist in purchasing and distribution of branded merchandise Assist in management of facility appearance (posters, flyers, etc) Creation of promotional materials such as business cards, posters, flyers, etc In person marketing and promotion SKILLS, RESPONSIBILITIES, DUTIES: Confident and outgoing Attention to detail, good organizational skills Driven to meet goals, has strong follow-through Ability to use and manage statistical data and KPIs (key performance indicators) related to events and specific community-related efforts Proficient in developing and using goals for specific touchpoints and efforts to achieve targeted results Excited about and experienced in community-building and relational marketing strategies and tactics Creatively oriented, experience developing content and campaigns Eye for design and experience in translating brand in design and content Exhibits responsibility and professionalism Strong communication skills – oral, written, and interpersonal, enjoys engaging 1:1 and 1:many, likes being out in the community and at events (work hours will be flexible as a result) Like to work in a fast-paced environment with others Flexible and adaptable Problem solving through investigation Pushes potential in self and others, empowers others Manages time efficiently Engage in healthy conflict resolution habits

Responsibilities

The specialist is responsible for increasing brand visibility and engagement by identifying and nurturing referral sources, managing community relationships, and overseeing social media presence. Key duties include organizing and representing the organization at various community events and managing both print and digital marketing materials.