Posted: 13/08/2025
Closing Date: 17/09/2025
Job Type: Permanent - Full Time
Location: Head Office - Collingwood
Job Category: Banking and Financial Services
Through the merger of Bank Australia and Qudos Bank we’re creating a better, stronger and more resilient bank for our customers and employees. As one company with two trusted brands, we’re building on the strong foundations of our history and shared values as we bring together the best of both banks.
The Marketing Consultant - CRM is responsible for providing support to the Senior Marketing Manager - CRM. The role is required to support the bank’s marketing automation and segmentation strategy by assisting with building complex nurture and trigger emails, using data to produce customer insights and opportunities, analysing results, developing dashboards and undertaking other duties as required.

• Manage and optimise the marketing automation platform, ensuring smooth journey execution and performance tracking.
• Plan and deliver end-to-end digital campaigns, from concept to reporting.
• Craft and review customer communications in line with brand standards and approval processes.
• Support audience segmentation and list management, ensuring compliance with privacy regulations.
• Analyse and enhance customer journeys using a test-and-learn approach.
• Assist in designing and launching new automated and trigger-based communications.
• Collaborate with internal teams and agencies on campaign delivery, including content creation and email development.
• Provide insights to improve customer communications, automation strategies, and overall experience.
• Work with analytics teams to interpret data and refine targeting strategies.
• Design and run A/B tests to optimise messaging, timing, and channels.
• Implement personalisation strategies to boost engagement.
• Stay up to date with platform updates and industry best practices.
• Maintain clear documentation of workflows, campaigns, and testing outcomes.