Marketing Consultant V, Creative Advertising Content & Strategy at Kaiser Permanente

Chicago, Illinois, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

0.0

Posted On

07 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Creative Direction, Content Frameworks, Integrated Marketing, Marketing Initiatives, Brand Messaging, Stakeholder Management, Project Management, Go-to-Market Strategy, Channel Marketing, Market Research, Marketing Metrics, Vendor Management, Creative Briefs, Market Data Synthesis, ROI Optimization

Industry

Medical Practices

Description

Overview: The Marketing Consultant V plays a pivotal role in supporting Kaiser Permanente’s Care Delivery Marketing initiatives. This senior individual contributor is primarily responsible for helping shape and translate brand strategy into enterprise creative direction and content frameworks. This position is highly collaborative, strategically managing integrated marketing initiatives across multiple channels. Job Summary: In addition to the responsibilities listed below, this position is responsible for developing the development and implementation of complex tools, assets, insights and guidance necessary to deploy consistent, effective and differentiated brand messaging across all communication touch points and experiences, aimed at increasing brand equity, awareness and preference. Essential Responsibilities: Practices self-leadership and promotes learning in others by building relationships with cross-functional stakeholders; communicating information and providing advice to drive projects forward; influencing team members within assigned unit; listening and responding to, seeking, and addressing performance feedback; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership and mentoring junior team members; creating and executing plans to capitalize on strengths and develop weaknesses; and adapting to and learning from change, difficulties, and feedback. Conducts or oversees business-specific projects by applying deep expertise in subject area; promoting adherence to all procedures and policies; developing work plans to meet business priorities and deadlines; determining and carrying out processes and methodologies; coordinating and delegating resources to accomplish organizational goals; partnering internally and externally to make effective business decisions; solving complex problems; escalating issues or risks as appropriate; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and evaluating recommendations made by others. Leads the development and implementation of strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies. Leads the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals. Manages and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; evaluating and selecting vendors; defining scope of vendor contracts; managing vendor relationships; and presenting project updates. Provides direction to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief. Leads and drives the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns. Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics. Minimum Qualifications: Minimum six (6) years brand management experience, including at least Minimum two (2) years brand strategy experience. Minimum three (3) years experience in a leadership role with or without direct reports. Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum eight (8) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Responsibilities

This role is responsible for shaping brand strategy into enterprise creative direction and content frameworks while strategically managing integrated marketing initiatives across multiple channels. The consultant will develop and implement complex tools and assets to deploy consistent brand messaging aimed at increasing brand equity, awareness, and preference.