CAN YOU TELL A STORY WITH A SINGLE IMAGE? CAN YOU TURN A MOMENT INTO A MOVEMENT?

Royal Robbins is a brand born in Yosemite, and we’re still rooted in the spirit of basecamp – where people gather, explore, and gear up for their next adventure. As our new Marketing Content Creator, you’ll bring that story to life across digital platforms. Through photography, video, design, and social media storytelling, you’ll capture the essence of what it means to live life outdoors and help other feel part of that journey.
This is more than just making things look good. We’re looking for someone who can create meaningful, scroll-stopping content and partner with collaborators who live and breathe the outdoor lifestyle.
Come tell stories that start at Basecamp.

Content Creation & Digital Media

• Lead social media from ideation to development to posting with an understanding of how to design for each channel to maximize engagement and brand expression for Instagram (Reels, Stories, Grid), Facebook, YouTube, and emerging platforms
• Develop new ways to visually show product, lifestyle, and brand stories

Collaborate with External Content Creators

• Identify and work with outdoor-focused freelancers, photographers, and influencers
• Build and manage a pipeline of authentic, on-brand content
• Guide creators to maintain consistent visual and messaging standards

Photography & Video

• Ideate and shoot social-first videos including Instagram Reels, Stories, and YouTube shorts
• Retouch images, gifs, and videos for brand and storytelling
• Collaborate on semi-annual lifestyle photoshoot at Yosemite National Park

Brand Development

• Development of the Royal Robbins brand voice and expression
• Design assets for email newsletter and web pages
• Support outdoor events and on-location content creation
• Outdoor product testing