JOB OVERVIEW:

The Brand Content Executive plays a key role in the digital side of the business supporting to shape the brand’s online presence. They will be working with the Global e-commerce teams to create, curate, and manage digital content across websites, email campaigns, and other platforms to engage customers and drive traffic. The role involves content planning, supporting copy writing, analysing performance metrics, and collaborating with design, marketing, and e-commerce teams to ensure content is timely, on-brand, and effective.

QUALIFICATIONS:

• 1-2 years’ experience
• MS Office (PowerPoint, Word & Excel a must) and all major web browsers
• Excellent communication skills, with the ability to work cross-functionally with internal and external teams
• Proactive approach to Project Management – ability to prioritise workload according to urgency
• Organisational skills with a commitment to deadlines and a keen eye for detail
• Experience with copy writing or editing beneficial but not essential.
• Flexible approach to changing demands within a fast-paced environment
  About Clarks
  Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825 when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time, it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive, more than 22,000 pairs of shoes have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognisable signature that makes it unmistakably Clarks

• Content Strategy Development: Collaborate with the global marketing team to develop a comprehensive digital content strategy that supports global brand goals and drives customer engagement.
• Content Creation & Curation: Work with digital designer to create, edit, and curate compelling and on-brand digital content, including homepage designs, department pages, email campaigns and digital assets. Work with social media and PR teams to ensure content aligns across relevant channels and resonates with local and global audiences, maintaining a balance between creative storytelling and commercial goals.
• Global Brand Consistency: Provide relevant copy and work with designers to ensure the brand’s voice and identity are consistent across all digital touchpoints, working across markets to adapt content for cultural relevance while maintaining core brand values.
• Ecommerce Integration: Work closely with the ecommerce team including VMs and developers, providing brand direction for the site and holding regular meetings to ensure that digital content aligns with product launches, promotions, and seasonal campaigns. Optimise content to drive traffic, conversions, and enhance the customer journey.
• Analytics & Reporting: Work with ecommerce team to monitor performance metrics for all digital content initiatives, using data and insights to inform decisions, refine strategies, and improve results.
• Collaboration & Communication: Build strong relationships with cross-functional teams, including creative, design, product, and regional teams to align on content needs and timelines. Ensure seamless communication to execute campaigns on time and within budget.
• Trend & Consumer Monitoring: Stay up to date with digital marketing trends, fashion industry innovations, and competitor activity to ensure content strategies remain fresh, relevant, and engaging.