We are seeking a skilled Marketing Expert with native-level English fluency and a strong background in content creation, PR, SEO, and social media strategy. As part of a dynamic and fast-growing company in the executive coaching and leadership training sector, you will kick-start our Marketing strategy and play a pivotal role in positioning our brand as a market leader. Your expertise in crafting compelling content, driving brand awareness, and leveraging SEO and PR tactics will be essential in helping us scale and become a dominant force in the leadership development space.
This role offers the opportunity to shape the marketing strategy and collaborate with cross-functional teams to create impactful campaigns that attract top-tier clients and build long-lasting brand authority.

First Year Goals:

• Increase Brand Visibility: Position the company as a top-tier player in the executive coaching and leadership training space, increasing brand awareness through high-quality content and strategic PR efforts.
• Grow Online Presence: Significantly grow the company’s digital footprint, increasing traffic to the website, engagement on social media platforms, and improving SEO rankings for targeted keywords in the leadership and coaching industry.
• Content Strategy Execution: Develop and implement a content strategy that drives inbound leads, focusing on high-quality blog posts, thought leadership articles, and engaging social media content.
• Lead Generation: Build and optimize lead-generation campaigns, increasing qualified inbound leads through organic content and PR activities.
• Partnerships and PR Efforts: Cultivate media relationships, securing guest posts, interviews, and features in industry-relevant publications, enhancing the company’s reputation.

Primary Responsibilities:
1. Content Creation & Strategy:
Develop content calendars, write, and optimize engaging blog posts, articles, and thought leadership content focused on executive coaching, leadership development, and relevant industry trends.
Collaborate with internal experts to produce case studies, white papers, and eBooks that showcase the company’s expertise and results.
2. Social Media Management:
Oversee the company’s social accounts, ensuring a consistent voice, engaging content, and strong community interactions.
Track and analyze social media metrics to refine strategies and ensure alignment with business objectives.
3. SEO & Web Traffic Optimization:
Optimize website content, blog posts, and landing pages to improve search engine rankings and drive organic traffic.
Monitor SEO performance and implement ongoing improvements to ensure competitive ranking in search engines.
4. Public Relations & Media Outreach:
Develop and execute PR strategies to position the company and its executives as thought leaders in the executive coaching and leadership development space.
Build relationships with journalists and influencers to secure media coverage, interviews, and guest posts in industry-related publications.
5. Lead Generation & Campaign Management:
Create and implement lead-generation strategies through content marketing and PR initiatives to drive qualified inbound leads.
6. Brand Strategy & Messaging:
Work with the leadership team to refine and maintain the company’s brand voice and messaging, ensuring alignment across all marketing channels.
Help develop marketing materials and resources that convey the company’s unique value proposition to potential clients.
7. Collaboration & Reporting:
Collaborate with internal stakeholders (Client Directors, Sales Support, etc.) to ensure marketing efforts support overall business goals.
Regularly report on key marketing KPIs, including web traffic, social media growth, PR coverage, and lead generation metrics.
Continuously stay informed on industry trends, best practices, and emerging marketing tools and tactics.

Required Skills and Qualifications:

• Native or fluent English speaker with exceptional writing and editing skills.
• Proven experience in content creation, SEO, PR, and social media marketing.
• Strong understanding of SEO principles and tools (e.g., Google Analytics, SEMrush).
• Experience with social media platforms (LinkedIn, Tik-Tok, Youtube) and community management.
• Strong writing portfolio showcasing blog posts, articles, press releases, or case studies.
• Excellent communication and project management skills.
• Ability to work independently and as part of a cross-functional team.

This is an exciting opportunity to make a significant impact on the growth and success of a rapidly scaling company in a competitive industry. If you are a driven, creative, and results-oriented marketing professional looking for a new challenge, we encourage you to apply.
Perks:
Work with a small international team
Hybrid setup
Macbook provided
Job Type: Full-time
Pay: Up to €2,500.00 per month

Ability to commute/relocate:

• 00154 Roma, RM: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of work experience do you have with SEMrush?
• Are you legally authorized to live and work in Italy?
• Have you successfully landed national/international media coverage for a brand you have worked for?
• How many years of work experience do you have with Google Analytics?

Language:

• English (Required)

Expected Start Date: 12/03/202

Please refer the Job description for details