Marketing & Content Specialist at Frandsen Corporation

Eagan, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Aug, 26

Salary

75000.0

Posted On

14 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, Project Management, Social Media Management, Graphic Design, Video Production, Photography, Copywriting, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Canva, Shopify, HubSpot, Microsoft Office Suite, Catalog Development, Brand Management

Industry

Executive Offices

Description

Miller Manufacturing Company is a family-owned, industry-leading manufacturer of more than 1,000 high-quality products for hobby farms, ranches, and pets. Our Little Giant®, API®, Hot-Shot®, Springer Magrath®, Double-Tuf®, Pet Lodge® and Lixit® brands serve the hardworking individuals who make it possible to put food on the tables of families across the country. At Miller, we believe in hard work worth doing. We take pride in what we do; care deeply for the health and safety of animals, live active and wholesome lives, and embracing the satisfaction of raising our own food. Our company is powered by exceptional employees, and our culture is defined by 26 core fundamentals that guide how we work and how we treat one another. Summary: The Marketing and Content Specialist develops and manages a wide range of branded content to support product sales and strengthen brand identity. This role produces digital and print materials, social media assets, videos, packaging, and sales collateral while ensuring consistency across all channels. It also oversees creative workflows, supports catalog and packaging development, maintains digital asset libraries, and collaborates with cross‑functional teams to deliver high‑quality, in‑brand content that drives awareness and supports revenue growth Shift: Days; Monday - Friday, core office hours required Wage Range: $64,000 - $75,000 Base pay is based on several factors which vary based on position, including skills, ability and knowledge the selected individual is bringing to the specific job. Please note that we do not typically hire at the top of our range. Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty listed below satisfactorily * Creative & Design Project Management: Act as a traffic coordinator by managing day‑to‑day execution of product packaging, labeling, and instruction sheets. Oversee workflows with internal and external designers: write creative briefs, gather and distribute assets, track deadlines, proof content, and ensure timely delivery of all creative materials to support the sale of products at retail. * Social Media & Digital Content Creation: Develop engaging social media content for Instagram, LinkedIn, Facebook, and YouTube. Produce blogs, graphics, short‑form assets, and supporting visuals using Adobe Illustrator, Canva, Photoshop, and other creative tools to increase brand awareness, consumer engagement and brand loyalty. Ensure all content aligns with brand guidelines, tone, and visual identity * Video Production and Photography: Capture simple product photos for sell sheets, website, and catalogs including light edits in Photoshop. Film straightforward short‑ and long‑form videos, including instructional content and product use videos to educate the sales team and consumers on Miller’s products. Utilize Adobe Premiere Pro for basic edits like adding music, text, transitions, and branding * Sales Collateral & Asset Management: Assist in managing all electronic sales collateral to ensure the sales team has access to the most current materials. Maintain and update the stock and product photo library for all corporate and consumer brands, coordinating photo shoots with external creative partners as needed * Catalog Development: Serve as lead editor and project manager for the annual full‑line product catalog, ensuring accuracy, clarity, and brand alignment to provide the sales team and customers with solid product understanding, enhancing sales performance * Additional Duties: Complete other marketing, creative, or communications projects as they arise to support evolving business needs Knowledge, Skills and Abilities (KSA’s): The requirements listed below are representative of the knowledge, skill and/or ability required to successfully perform the essential functions of the job. * Knowledge, Education, Experience and/or Certifications: The requirements listed below are representative of the knowledge, skill and/or ability required to successfully perform the essential functions of the job. * Requires two to five years of related experience and/or training. * Requires a bachelor’s degree in marketing, Business Administration, Communications, or a related field. * On-the-job training may be required * Demonstrated high proficiency with all programs in Microsoft Office Suite. * Moderate proficiency with Adobe Illustrator, Adobe Premiere Pro, Photoshop and Canva. * Knowledge of Shopify, ecommerce platform and HubSpot, social media management platform. * On-the-job training may be required * Skills & Abilities: * Positive, proactive approach to job management, with a sense of urgency to situations and events that require quick response or turnaround. * This position requires a highly organized, self-motivated individual with a solid understanding of marketing and creative concepts who can manage multiple projects responsibly, is detail-orientated, able to solve problems and works well in a fast-paced, deadline-driven environment. * Strong project management skills required to break down projects into clear tasks, build realistic timelines, and coordinate with cross‑functional partners to keep work moving and ensure deadlines are met. * Excellent business writing/editing and verbal communication skills. Demonstrates ability to write, edit and proofread documents to be published both in print and digital to support business, marketing and sales initiatives. * Capable of maintaining effective relationships with many internal departments in a collaborative team environment. * Positive, proactive approach to job management, with a sense of urgency to situations and events that require quick response or turnaround PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Lifting Requirements: Frequently 1-10lbs, example handling product samples. Occasionally 11-20lbs, example attaching a shelf to a trade show display gondola. Rarely 21-35lbs, example lifting a box of catalogs and never 35-100+lbs. Movement Requirements: Continuously sitting for example maybe less frequently if using a stand-up desk, talking or hearing, typing, pinching/finger manipulation, grasping/turning the wrist. Frequently bending the neck side-to-side or front-to-back. Occasionally standing and walking for example maybe less frequently if using a stand-up desk, reaching upward or outward for example setting up trade show displays. Rarely touch/feeling for example handling product samples and kneeling/crouch/squat for example setting up trade show displays. Never climb/balance or taste/smell. External Only: Pre-employment drug screening and background check is required.

Responsibilities

Develops and manages branded digital and print content, including social media assets, videos, and packaging, to strengthen brand identity. Oversees creative workflows and serves as the lead editor for the annual product catalog to support sales growth.