ABOUT HORTER INVESTMENT MANAGEMENT, LLC

At Horter, we’re passionate about connecting with clients through meaningful, client-focused solutions. Our team values creativity, engagement, and relationship-building to fuel growth. Join us as a Marketing Content Specialist to craft compelling content and foster connections that drive our success.

WHAT MAKES THIS ROLE UNIQUE

• Creative Influence: Your content shapes our brand and drives prospect/client engagement across multiple channels.
• Client Connection: You’ll build trust through direct outreach and events, turning leads into long-term relationships.
• Flexible Creativity: From seminars to digital campaigns, you’ll craft diverse content while adapting to data-driven insights.
• Growth Impact: Your scalable content supports our expansion, with opportunities to lead creative strategies in new markets.

KEY RESPONSIBILITIES

• Prospecting Materials: Create visually appealing and informative seminar and meeting materials (e.g., handouts, branded items, strategy documents) to attract prospects.
• Digital Content: Develop content to boost visibility and engagement across digital and traditional channels (e.g., digital funnels, website content, social media, SEO, and local PR campaigns).
• Prospect Engagement: Handle pre-seminar qualifying and confirmation outreach along with post-seminar follow-up in alignment with funnel strategies to nurture leads toward conversions.
• Client Engagement: Design referral programs, newsletters, and events (e.g., client appreciation, holiday gatherings) to boost retention, generate referrals, and create cross-sales opportunities.
• Content Optimization: Centralize messaging across phone, funnels, and digital channels for brand consistency, generating targeting/retargeting data points to enhance lead nurturing.