MARKETING CONTENT SPECIALIST

The Marketing Content Specialist is responsible for writing content, research, project management, and resource organization to support enrollment-driven campaigns. This role focuses on writing and developing clear, engaging, and persuasive content tailored to various audiences. Content includes advertisements, emails, newsletters, videos, web pages, and print collateral, all aimed at driving enrollment and promoting the university’s mission. Exceptional writing skills are a must.
The specialist must effectively collaborate with departments across the university to gather relevant information and ensure timely delivery of content. Additionally, they will manage campaigns from conception to completion, overseeing timelines and deliverables to ensure successful project execution. A strong grasp of marketing strategies, both traditional and digital, is essential for reaching prospective students and achieving enrollment goals.
Candidates will be invited to demonstrate a willingness to support the Christian, Catholic, Benedictine mission of the University of Mary.

Benefits Include:

• Retirement benefits with an 8% match
• Medical, Dental and Vision insurance
• Free or discounted tuition for employees and dependents
• Discounted Meal Plan
• Discounted membership at the campus Wellness Center

Essential Roles and Responsibilities Include:

• Writes, edits, and ensures the timely delivery of clear, engaging, and persuasive content for marketing materials that is crafted for various audiences and aligns with the university’s voice. This includes advertisements, billboards, videos, emails, newsletters, web pages, and print collateral, with a strategic focus on driving enrollment.
• Researches subject matter and collaborates with other departments to gather appropriate details for content that will achieve university goals and resonate with specific audiences.
• Serves as project manager for assigned campaigns, coordinating tasks, timelines, and deliverables across creative, marketing, and administrative teams to ensure successful and timely completion of enrollment-driven campaigns.
• Manages a library of facts, resources, and content assets (e.g., research data, quotes, statistics) to ensure accuracy and consistency in marketing collateral and easy access for future projects.

Desired Minimum Qualifications, Education, and Experience Include:

• Required: Bachelor’s degree in Communications, English, Marketing, or another related field
• Preferred: Minimum three years’ experience in marketing, public relations or similar position
• Upholds and supports the Christian, Catholic, Benedictine mission of the University of Mary
• Supports the ongoing implementation of Ex Corde Ecclesiae, the apostolic constitution on Catholic colleges and universities.
• Builds a culture of ready and earnest hospitality in the Office of Public Affairs and throughout the university, in accord with Saint Benedict’s admonition that all be received as Christ.

Knowledge and Skills Required:

• Exceptional writing, editing, and proofreading skills, with attention to detail and clarity
• Ability to write in a compelling and concise manner for a wide range of formats (advertisements, emails, web copy, brochures).
• Strong research skills
• Strong organizational skills to manage multiple projects simultaneously, balancing content creation with project deadlines.
• Ability to prioritize tasks effectively in a fast-paced environment.
• Ability and willingness to take on projects in unfamiliar areas and to acclimate quickly
• Excellent communication and interpersonal skills
• Ability and desire to work both independently and collaboratively
• High level of attention to detail to ensure consistency and quality across all marketing materials.
• Ability to multi-task and produce solid copy on a regular, timely basis
• Strong computer skills and proficiency with Microsoft Word

• Writes, edits, and ensures the timely delivery of clear, engaging, and persuasive content for marketing materials that is crafted for various audiences and aligns with the university’s voice. This includes advertisements, billboards, videos, emails, newsletters, web pages, and print collateral, with a strategic focus on driving enrollment.
• Researches subject matter and collaborates with other departments to gather appropriate details for content that will achieve university goals and resonate with specific audiences.
• Serves as project manager for assigned campaigns, coordinating tasks, timelines, and deliverables across creative, marketing, and administrative teams to ensure successful and timely completion of enrollment-driven campaigns.
• Manages a library of facts, resources, and content assets (e.g., research data, quotes, statistics) to ensure accuracy and consistency in marketing collateral and easy access for future projects