JOB OVERVIEW

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in executing marketing strategies that drive brand awareness and engagement across various channels. This position requires a blend of creativity and analytical skills, as you will be responsible for developing content, managing campaigns, and analyzing performance metrics to optimize our marketing efforts.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience in digital marketing, content marketing, B2B marketing, or a similar role.
• Proficiency in WordPress for website management and updates.
• Strong understanding of HTML for basic web editing tasks.
• Familiarity with performance marketing strategies and analytics tools such as Google Analytics.
• Excellent copywriting skills with an ability to create engaging content tailored to different audiences.
• Experience with email marketing platforms and campaign management.
• Knowledge of Facebook Advertising and other social media advertising techniques is a plus.
• Strong research skills with the ability to analyze data effectively.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
• A proactive attitude with strong organizational skills and attention to detail. Join us in this exciting opportunity where you can contribute your skills in a fast-paced environment while growing your career in the marketing field!
  Job Types: Full-time, Part-time
  Pay: $55,000.00 - $85,000.00 per year
  Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Ability to Commute:

• Rock Hill, SC 29730 (Preferred)

Ability to Relocate:

• Rock Hill, SC 29730: Relocate before starting work (Preferred)

Work Location: In perso

• Develop and implement multichannel marketing strategies to enhance brand visibility and engagement.
• Create compelling content for various platforms, including websites, blogs, social media, and email campaigns.
• Manage social media marketing efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Utilize SEO best practices to improve website rankings and drive organic traffic.
• Conduct market research to identify trends and opportunities in the industry.
• Collaborate with the sales team to align marketing initiatives with sales goals.
• Oversee advertising sales initiatives, including print advertising and digital ads through Google AdWords.
• Utilize Google Analytics to track campaign performance and generate reports on key metrics.
• Assist in managing budgets for marketing campaigns while ensuring cost-effectiveness.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Support e-commerce initiatives by optimizing product listings and enhancing user experience on the website.
• Utilize Adobe Creative Suite for designing promotional materials and graphics.