Founded in 1998 in West Hollywood, Los Angeles, Barry’s Bootcamp is the original High Intensity Interval Training (HIIT) boutique, priding itself on offering “The Best Workout in the World”. The Barry’s workout takes place in the unique “red room”, our innovative program is designed to tone muscle, as well as burn up to 1000 calories per session, and creating a spike in metabolism for up to 48 hours after.
As part of Fitness & Lifestyle Group (FLG), Barry’s Bootcamp (ANZ) is now firmly established in the Asia-Pacific region, with Studio locations in Sydney, Singapore, and Melbourne! We pride ourselves on relentlessly pursuing excellence while having fun and bringing the very best of our global brand to the local community.

SKILLS/EXPERIENCE:

• Proven experience in a comparable marketing role.
• Strong social media skills and a deep understanding of digital marketing strategies and platforms.
• Excellent written and verbal communication skills, with the ability to create compelling content that aligns with the brand’s tone and voice.
• Proficiency in social media management tools, email marketing platforms, and content management systems.
• Analytical mindset with the ability to interpret data, extract insights, and make data-driven decisions.
• Creative thinker with the ability to generate innovative marketing ideas and campaigns.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects ad stakeholders simultaneously.

• Brand management - ensure brand consistency across all marketing channels
• Campaign management - plan and manage the annual marketing calendar across owned, earned and paid channels
• Plan and execute marketing campaigns to effectively support brand and business objectives
• Corporate & Partnerships - Develop and execute strategic corporate and partnership marketing plans to drive business growth and enhance brand visibility
• Stakeholder Management - Work with the Barry’s team across AU (Sydney & Melbourne) and Singapore as well as leveraging Barry’s Global for support
• Social Media management and community engagement - manage and grow our social media presence across various platforms by creating organic, engaging content, with an eye for trends, as well as setting the trend.
• Content creation and management- collaborate with FLG’s production team, and Barry’s team (Instructors) to create compelling and engaging digital content, including Reels, Posts and Stories that resonate with Barry’s target audience.