Basic Function: The Marketing Coordinator will be responsible for developing and executing marketing strategies to support established objectives of the corporation. This includes Traditional Marketing and Digital/Online Promotions and Content. This involves working with internal teams and external service providers to design, coordinate, schedule and implement marketing plans per budget guidelines.

SKILLS AND QUALIFICATIONS:

• Post Secondary Education in Marketing and/or extensive Marketing Experience related to job responsibilities
• Superior verbal and writing communication skills along with proven ability to create, develop, budget, implement and measure marketing programs
• In-depth knowledge of social medial platforms, best practices and website analytics
• Willingness to keep up-to-date with trends, technologies and best practices in digital marketing
• Strong analytical skills and problem-solving ability
• Ability to work with minimal supervision and strong interpersonal skills to work within a team environment.
• Working knowledge of Canva and Office computer programs
  Wage to be negotiated with qualifications
  Job Types: Full-time, Permanent
  Pay: $19.00-$25.00 per hour
  Expected hours: 40 per week

Benefits:

• Company events
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• Paid time off
• Store discount
• Tuition reimbursement

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In perso

GENERAL MARKETING RESPONSIBILITIES

· Work with General Manager to identify specific Marketing needs, objectives and measurement
· Work with General Manager to conduct Market Research and Analysis to support the above
· Conduct market research to identify marketing opportunities (Habits, trends, preferences)
· Establish market segmentation and targeted campaigns.
· Work with General Manager to develop budgets and reporting systems for Marketing Programs
· Design and provide regular reports to Management to measure the effectiveness of Marketing Programs
· Request quotes and develop schedules for Marketing Programs
· Identify and analyze competitors in the market

ONGOING RESPONSIBILITIES

Designs, co-ordinates, implements and/or manages a wide variety of marketing initiatives that can change annually i.e. Home Makeover, Billboards, Classroom Refresh
· Co-ordinates with National Office on their marketing programs distribution
· Selects local content to post on social media platforms
· Designs the social media posts
· Creates e-blast content for local initiatives
· Creates content for digital TV’s located in the store and uploads content to the digital TV’s
· Creates web banners to support marketing programs when needed
· Works with the Retail store on signage needs
· Participates in the planning and coordination of off-site events
· Manages the annual on-site trade show with our vendors
Establishes/maintains relationships with the various media outlets
· Sends out a regular Marketing memo to all staff
· Manages the promotional products inventory
· Maintain strict confidentiality of sensitive information
· Create and Update Job Manual for the position
· Develop other marketing initiatives as needed