SOCIAL MEDIA & CONTENT CREATION

• Manage and grow our presence on Instagram, Facebook, and LinkedIn.
• Create engaging content (posts, stories, reels, graphics, videos) to increase brand awareness.
• Develop and maintain a content calendar to ensure consistent posting.
• Monitor social media performance and adjust strategies as needed.

WEBSITE MANAGEMENT & DIGITAL EXPERIENCE

• Update and maintain the company website regularly with new promotions, product information, and images.
• Ensure the site reflects current branding, is user-friendly, and optimized for customer engagement.
• Troubleshoot basic website issues and coordinate with developers as needed.
• Implement updates that improve site functionality, SEO, and overall user experience.

QUALIFICATIONS

• Proven experience in digital marketing, social media management, content creation, and website management.
• Strong skills in graphic design tools (Canva, Adobe Creative Suite, or similar).
• Experience with Google Ads, Google Analytics, SEO, social media analytics, and website analytics.
• Proficient with website content management systems (WordPress, Shopify, or similar).
• Excellent communication, organizational, and project management skills.
• Creative thinker with the ability to take initiative and work independently.
• Strong attention to detail and ability to maintain brand consistency.

PREFERRED SKILLS (NICE TO HAVE)

• Experience with email marketing platforms (Mailchimp, Constant Contact, etc.).
• Knowledge of video editing tools for short-form video content.
• Familiarity with photography for product and lifestyle shoots.
• Experience managing paid social campaigns (Facebook/Instagram Ads, LinkedIn Ads).
• Prior experience coordinating expos, events, or promotional campaigns.
• Advanced website skills, including SEO optimization, troubleshooting, and improving user experience.