Marketing Coordinator at Discovery Parks
Adelaide SA 5000, , Australia -
Full Time


Start Date

Immediate

Expiry Date

26 Nov, 25

Salary

0.0

Posted On

26 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Interpersonal Skills, Marketo, Communications, Customer Experience

Industry

Marketing/Advertising/Sales

Description
  • Shape the future of travel experiences with a dynamic team
  • Innovative, energetic and open culture with great discounts for you and your family
  • Professional development and opportunities to grow personally as well as professionally

ABOUT US

At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.
We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.
If you’re a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.

YOUR EXPERIENCE

You will be detail-oriented, proactive and curious—someone who’s eager to learn and grow, while delivering seamless experiences to WikiCamps users across the customer journey. You will have tertiary qualifications in Management, Marketing, Communications or a related field, combined with Marketing Automation Platform experience, i.e. Salesforce Marketing Cloud, Marketo. Ideally you will have tourism, accommodation or hospitality industry knowledge with a genuine passion for the customer experience. You will be technologically savvy with the ability to operate multiple programs in conjunction with one another and a strong strategic thinker with a customer focus and analytical capabilities.
You will have exceptional communication and interpersonal skills and will pride yourself on your organisation skills and your ability to switch priorities on short notice. You will possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

Responsibilities

As the Marketing Coordinator you will support the planning, execution and optimisation of customer lifecycle communications across email, SMS and push. Reporting to the CRM Marketing Manager, you will work closely with a cross-functional team to deliver timely, relevant and personalised campaigns to drive user engagement, in-app activity, bookings and loyalty.
This hands-on role is responsible for building and deploying campaigns in Salesforce Marketing Cloud, assisting with segmentation and automation, and supporting ongoing performance analysis. You will help to ensure campaigns are well-targeted, brand-aligned and data-driven, contributing directly to key digital and customer outcomes. You’ll guide strategic planning, support cross-functional prioritisation, and foster a test-and-learn culture to optimise performance and unlock new opportunities. The role will champion best practice in segmentation, automation, personalisation and CRM platform usage—while ensuring data integrity and regulatory compliance.
Collaborating closely with internal teams and external partners, you’ll keep the customer at the centre of every decision, while continuously improving campaign effectiveness, leveraging insights to refine strategy, and developing team capability to stay ahead in a dynamic CRM landscape. You will be creative, strategic, agile and customer first, with proven experience in using data to drive innovative campaigns and initiatives that deliver conversion and retention uplift.
This role will require you to:

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