As Marketing Coordinator for Fine Food Australia, you’ll take real ownership of the brand’s social media and website content, while supporting the Marketing Manager to deliver campaigns across the year. Fine Food’s national scale, its rotating Melbourne/Sydney format and its hugely diverse exhibitor community — from bakery and dairy to hospitality technology and artisanal producers — give you genuine breadth and variety.

This is a doing role, not a strategy role. You’ll work to the direction of an experienced Marketing Manager, execute multi-channel campaigns to a high standard and take genuine ownership of Fine Food’s social and website content. If you love getting things done well and you’re a couple of years into your marketing career, ready to build real craft — this could be your next role!

The Company & Values

Fine Food Australia is the country’s largest foodservice trade event, connecting a large and diverse community of buyers, producers and industry professionals across everything from bakery and dairy to hospitality technology and artisanal producers. The event rotates annually between Melbourne and Sydney, giving the brand a truly national profile and its marketing genuine variety from year to year.

Fine Food is part of Diversified Australia, an award-winning exhibitions company that connects, educates and strengthens business communities through market-leading events, digital products and publications. Our operating divisions and offices are strategically located around the world to provide local expertise and global market access to the industries we serve. For more details please visit: www.divcom.net.au

The Role

Reporting to the Marketing Manager – Fine Food, this role is both an execution partner and an independent owner. You’ll support the delivery of multi-channel campaigns across email, digital, social and content, executing to the Marketing Manager’s direction and agreed timelines, while taking genuine, independent ownership of Fine Food’s social media presence and website content.

Here’s how the balance works:

• On campaigns, you’re a close execution partner. The Marketing Manager sets the strategy and direction; you deliver the work reliably, to deadline and raise questions or issues early. You won’t be handheld - but this isn’t a role where you set the strategic agenda.
• On your owned channels (social and website), you work with a high degree of independence. You bring ideas, manage your own workload and spot what needs doing without waiting to be asked.

The best Marketing Coordinators don’t just complete tasks, they take initiative within their patch, bring a creative eye and help the team deliver more than the sum of its parts.

Key responsibilities include:

• Social Media & Website – Ownership: Own and grow Fine Food’s social media presence and website — developing content calendars, creating engaging on-brand content (copy, graphics, short-form video) and maintaining the site via WordPress (Elementor) year-round, including off-cycle periods between events.
• Campaign Execution Support: Assist the Marketing Manager in delivering multi-channel campaigns including email marketing (Salesforce Account Engagement), digital advertising, content and PR; coordinate assets, manage database and list tasks, and support supplier coordination.
• Visitor & Exhibitor Enquiries: Serve as the first point of contact for inbound enquiries through the Fine Food inbox, responding promptly and escalating where needed.
• Onsite Event Support: Assist with onsite marketing at the event including registration, signage, real-time social coverage, video interviews and photographer/videographer coordination. Interstate travel is required, as the event rotates between Melbourne and Sydney.
• Administration & Reporting: Maintain campaign documentation in Asana, support post-event reporting and performance analysis, and assist with budget reconciliation.
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