JOB SUMMARY

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in executing marketing strategies that drive engagement and sales. This position requires a blend of creativity and analytical skills, with a focus on digital marketing initiatives, e-commerce strategies, and effective communication across various platforms.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
• Proven experience in digital marketing with a strong understanding of e-commerce strategies.
• Proficiency in SEO techniques and analytics tools such as Google Analytics.
• Familiarity with Facebook Advertising and email marketing best practices.
• Strong research skills with the ability to analyze data effectively.
• Experience with HTML is a plus for website management tasks.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills are essential for effective collaboration within the team.
• A proactive attitude with a willingness to learn new tools and technologies in the marketing field. Join us as we strive to enhance our brand presence and drive growth through innovative marketing strategies!

• Develop and implement marketing campaigns across multiple channels, including email marketing, social media, and digital advertising.
• Conduct thorough market research to identify trends, customer preferences, and competitive analysis.
• Manage e-commerce platforms, ensuring optimal product presentation and user experience.
• Utilize SEO best practices to enhance website visibility and drive organic traffic.
• Create engaging content for various platforms using Adobe Creative Suite for design needs.
• Monitor and analyze campaign performance using Google Analytics and Google AdWords to inform future strategies.
• Collaborate with the sales team to align marketing efforts with sales goals and product management.
• Maintain the company website using WordPress, ensuring content is up-to-date and optimized for search engines.
• Assist in budgeting for marketing initiatives while tracking expenditures against allocated budgets.