Marketing Coordinator at Genesis Capital

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Dec, 25

Salary

38.46

Posted On

20 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Operations, Demand Generation, Digital Marketing, Email Campaigns, Content Creation, Project Management, Data Analysis, Salesforce Marketing Cloud, Google Analytics, Hootsuite, Canva, ClickUp, GenAI Tools, Collaboration, Copywriting, Lead Nurturing

Industry

Financial Services

Description

Genesis Capital (the “Company”) is one of the largest business purpose lenders in the country, focused on providing commercial real estate financing solutions to real estate developers who buy, renovate, and sell single-family and/or multi-family residential real estate. The Company is a subsidiary of Rithm Capital (parent company), a publicly traded mortgage real estate investment trust. Quick Snapshot Role: Marketing Coordinator Industry: Financial Services (Private Lending) Sector: Residential Real Estate Audience: B2B (Real Estate Investors & Developers) Tools: Salesforce Marketing Cloud, Pardot, Canva, ClickUp, Google Analytics, CoPilot The Marketing Coordinator plays a vital role in executing marketing strategies by assisting with campaign development and implementation, creating engaging content, and monitoring campaign effectiveness. This position collaborates with cross-functional teams, manages project timelines, and contributes to data analysis and reporting to optimize marketing efforts. ESSENTIAL FUNCTIONS include the following. Other duties may be assigned. Execute and support email, social, and web campaigns using Salesforce Marketing Cloud and Hootsuite. Assist in building and optimizing email journeys, drip campaigns, and lead nurturing flows for B2B audiences. Manage content scheduling via Hootsuite, assist with copywriting, and create graphics using Canva. Track performance using Google Analytics and Salesforce reports. Manage projects in ClickUp. Support data hygiene and assist with lead attribution track. Support event logistics and lead matching in Salesforce for trade shows and webinars. Use GenAI tools like CoPilot and ClickUp to streamline workflows and generate content. Collaborate across teams and jump into ad hoc marketing projects. Education and Experience To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Bachelor’s degree in marketing or business-related field. 1-3 years of experience in marketing operations, demand generation, or digital marketing. Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Hubspot, etc.). Exposure to or interest in designing and executing drip campaigns and nurture flows. Comfort with reporting tools (e.g., Google Analytics, Power BI). Familiarity with GenAI tools (e.g., CoPilot, ChatGPT) and their marketing applications. Strong project management and collaboration skills (using platforms such as ClickUp, Trello, etc.). Interest or experience in content creation, branding, paid media, or creative production preferred. While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add, or remove duties and request other duties, as necessary. By applying to this position candidate acknowledges that this is not a remote role and is required to be on-site. Compensation Range: $28.85/hour - $38.46/hour Equal Employment Opportunity We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better. CA Privacy Policy CA Notice at Collection Genesis Capital is the preferred capital partner for professional real estate investors seeking prompt and innovative financing solutions that support all phases of their residential projects. Genesis Capital’s senior leadership team has extensive expertise in real estate development, commercial banking, and corporate finance. Our unique business model and value proposition are based on long-term relationships with high-caliber, professional real estate investors, offering comprehensive loan programs to support developers throughout the property lifecycle with flexibility and speed. We leverage proprietary data and technology for market expansion, customer acquisition, underwriting, and risk monitoring. Our multi-faceted underwriting approach and construction expertise ensure strong growth, profitability, and strong credit quality. Core Values Ingenuity: Sparking original ideas through groundbreaking solutions Collaboration: Fostering a collective effort to drive success Solutions-Oriented: Pursuing the best possible outcomes Reliability: Consistently delivering on the gold-standard Integrity: Unwavering commitment to honesty and transparency

Responsibilities

The Marketing Coordinator executes marketing strategies by assisting with campaign development and implementation, creating engaging content, and monitoring campaign effectiveness. This role collaborates with cross-functional teams and contributes to data analysis and reporting to optimize marketing efforts.