COMPANY OVERVIEW

At Glass Meadows, Inc. our goal is to cultivate the highest quality cannabis products that provide safe, effective, and consistent experiences for our customers. We are committed to sustainable and responsible cultivation and manufacturing practices, utilizing the latest technology and innovation to produce premium cannabis while minimizing environmental impact. We are a young company that is setting our roots in New Jersey and are looking for high quality individuals looking to be on the ground floor of this growing business and industry.
We’re looking for a Marketing Coordinator to support marketing initiatives across digital content, email campaigns, events, and analytics, helping keep projects on track and organized. This is an exciting opportunity to contribute to a growing team and play a role in the continued success and evolution of our marketing efforts—if that excites you, we want to hear from you!

QUALIFICATIONS

• 1-2 years in marketing, communications, ideally with tools like Google Analytics, Google Ads (AdWords), Google Search Console, Wix, WordPress (website) and Klaviyo (email) or similar platforms.
• High school diploma or equivalent required; a college degree in marketing, communications, or a related field is a plus.
• Exceptional organizational abilities, attention to detail, and strong written and verbal communication skills.
• Proven ability to thrive in a fast-paced, team-oriented environment.
• Preferred (but not required):
• Experience in content creation and basic design.
• Familiarity with the cannabis industry or a genuine enthusiasm to learn about its unique challenges and compliance requirements.

Organizational Skills

• Maintain organized records of campaigns, content performance, and community interactions.
• Manage an asset library collaboratively with the Marketing Manager and social media coordinator including marketing decks, photos, videos, and templates.
• Organize and update audience segments, content calendars, and important dates for campaigns and events.
• Ensure consistent implementation of brand voice and messaging across all platforms.
• Perform other related duties as assigned

ROLE SUMMARY

The Marketing Coordinator will work closely with the Marketing Manager to execute consumer strategies and campaigns, specifically on the company websites, email platform and other consumer-focused platforms. Based out of our Collingswood, NJ office this position is ideal for someone in the South / Southwest NJ or Delaware Valley / Greater Philadelphia area who thrives in a fast-paced, collaborative environment.

KEY RESPONSIBILITIES

Content Implementation

• Plan, create, and schedule content for the website, email, paid digital and other consumer advertising and communication platforms in collaboration with Marketing Manager & Social Media Coordinator
• Ensure all content adheres to compliance guidelines specific to the cannabis industry.
• Update and maintain website content, including blog posts and landing pages, ensuring alignment with SEO best practices.
• Build and send emails and newsletters in collaboration with the Marketing Manager, sales & design teams.

Data Driven Strategies

• Track and analyze multi-platform metrics, providing actionable insights to optimize performance.
• Assist in implementing consumer research and gain insights from the social media coordinator for social listening tools to gather audience insights and refine strategies.
• Monitor competitors’ online activity to identify trends, opportunities, and best practices for the cannabis industry.
• Add data to the team KPI tracker and prepare regular performance reports for internal review.

Brand Collaboration

• Work closely with the Marketing Manager, social media coordinator, and design team to develop visually appealing assets that align with brand guidelines.
• Collaborate with retail and event partners to enhance marketing efforts, and engagement strategies.
• Leverage co-branded marketing materials and opportunities fully ensuring alignment with internal campaigns and brand guidelines.
• Support the promotion of Glass Meadows and any brands.
• Develop any ad hoc communications as requested by the Marketing Manager.

Event & Location Support

• Attend primary operations site visits in Newton, NJ, as well as events, pop-ups, and visits to retail partners across New Jersey as requested.
• Capture and curate on-site content for use across marketing platforms.
• Represent the brand professionally at events, ensuring compliance with industry regulations.
• Collaborate with retail partners to enhance in-store and event engagement efforts.

Organizational Skills

• Maintain organized records of campaigns, content performance, and community interactions.
• Manage an asset library collaboratively with the Marketing Manager and social media coordinator including marketing decks, photos, videos, and templates.
• Organize and update audience segments, content calendars, and important dates for campaigns and events.
• Ensure consistent implementation of brand voice and messaging across all platforms.
• Perform other related duties as assigned.