POSITION SUMMARY

The Marketing Coordinator position requires a customer service-focused, high-energy, creative person to manage ongoing local restaurant marketing (LRM) initiatives, guest review assessment and response, and operations-facing communications, while continuing to grow Hofman Hospitality Group’s social media presence and create and execute planned social media content.

KNOWLEDGE, SKILLS AND ABILITIES

• Prior experience creating photographic and video content, as a creator on TikTok, Facebook, Instagram and other social media platforms
• Excellent verbal skills
• Proficient in speaking, reading and writing English with excellent grammar and proofreading skills
• Strong ability to think creatively and translate ideas/proposals into digital content pieces
• Excellent interpersonal and conflict resolution skills
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines, prioritize tasks and delegate when appropriate
• Strong analytical and problem-solving skills with the ability to diagnose inadequacies and inefficiencies and implement solutions
• Strong supervisory and leadership skills
• Ability to work independently as well as be a valuable, adaptable member of a team
• Proficient with Google Suite, Microsoft Office Suite or related software
• Willingness to travel and participate in on-site activations as needed

MINIMUM QUALIFICATIONS

• One year of experience in customer service and/or in social media marketing in business
• High school diploma or equivalent required
• Must be 18 years of age or older at the time of application
• Bachelor’s degree in marketing or related field preferred

NOTE

This job description outlines the primary responsibilities and requirements of the role. It does not constitute an exhaustive list of all duties or an employment contract. Hof’s Hut Restaurants, Inc., operates under an at-will employment policy, meaning either the company or the team member may terminate the employment relationship at any time, with or without cause or notice.
Hof’s Hut Restaurants, Inc. is an Equal Opportunity Employer, a drug-free workplace, and complies with ADA regulations.
Job Type: Part-time
Pay: $22.00 - $25.00 per hour
Expected hours: 20 – 25 per week

Ability to Commute:

• Signal Hill, CA 90755 (Preferred)

Ability to Relocate:

• Signal Hill, CA 90755: Relocate before starting work (Preferred)

Work Location: In perso

ESSENTIAL DUTIES AND RESPONSIBILITIES

The essential functions include, but are not limited to:

• Monitoring and replying to all online guest concern reviews (GMB, Yelp, etc.)
• Facilitating LRM initiatives such as student achievement and fundraiser programs
• Assisting with managing and updating digital listings (GMB, Yelp, Apple Maps, etc.)
• Creating monthly marketing guides for each brand
• Helping maintain website content
• Participating in, and at times, coordinating, off-site events
• Supporting the marketing team in curating, creating and editing content promoting brand awareness for all Hofman Hospitality Group brands (Lucille’s Smokehouse Bar-B-Que, Hof’s Hut Restaurant & Bakery, and Saint & Second), which includes:
• Creating content pieces weekly (social media, photography, video, or other media)
• Working with the marketing manager to develop and schedule content across all social media platforms (Instagram, Facebook, TikTok, YouTube, etc.)
• Copywriting social media posts for marketing manager review
• Monitoring social media accounts daily, engaging with followers, and responding to comments, DMs and reviews
• Tracking and analyzing social performance metrics, providing regular reports and recommendations for improvement
• Staying current on trends, platform updates, and social best practices to help grow reach and engagement
• Assisting with writing pieces, shooting and editing videos, and creating interactive media elements that share marketing content ideas in innovative and engaging ways
• Participating in the development of content strategy across all brands and all digital channels
• Supporting brand development and awareness using various marketing mediums

The physical demands described here are representative of those required to perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• While performing the duties of this position, the team member is regularly required to communicate clearly and effectively, both verbally and in writing. The role frequently requires the use of hands and fingers to operate a computer, telephone and other standard office equipment, as well as to handle tools or devices used in setting up and supporting restaurant systems.
• The position requires frequent sitting and computer work in an office setting, along with occasional standing, walking, bending and reaching when working in restaurant locations. The team member must occasionally lift and/or move equipment or materials weighing up to 50 pounds.
• Specific vision abilities required for this role include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
• This position may involve working in both quiet office environments and active restaurant settings, where the noise level can range from low to high. The team member may be exposed to typical restaurant conditions, including temperature fluctuations, food preparation areas, hot or cold surfaces, and cleaning or sanitizing chemicals while performing on-site support tasks.
• Periodic travel to restaurant locations is required, including local and regional travel. While on-site, team members must adhere to all company safety policies and may be required to use personal protective equipment (PPE), such as gloves or slip-resistant footwear, depending on the nature of the work and environment