You'll report to our Creative Director and own the day-to-day of our social channels. This is a fast-paced, demanding role. We have content cadence goals to hit and a high bar for what makes the feed.
- What you'll doCreate and Share (~50%)Film, capture and edit short-form content for Instagram, TikTok and YouTube, mostly on an iPhone
- Use in-platform tools and apps like Instagram Edits and Adobe Rush to move from idea to published quickly
- Edit on the fly from the studio, on the road, at events and in the field
- Write captions and hooks that sound like RUX
- Help develop and run a signature content series that gives our channels a recurring anchor
- Curate (~15%)Treat each feed and grid as a whole, with real care for how it looks and reads over time
- Decide what makes the cut. Not everything is good enough for the feed
- Balance that bar against cadence goals, and hit both
- Own the YouTube channel page: playlists, sections, featured content and Shorts, organized so a new visitor knows where to start
- Design thumbnails and write titles that earn the click, and test what works
- Package and publish the long-form videos our editor produces
- Build community (~25%)Respond to comments and DMs, start conversations, and flag customer issues to the team
- Use proven techniques to grow followers and prompt engagement
- Take part in community moments at events, on camera and off
- Measure (~10%)Track what's working on each platform and turn the numbers into what we try next
- Research industry trends and apply learnings to RUX channels
- In the fieldTravel to events, trade shows and customer visits, and work them: setup, conversations, filming
- Drive overland-style trucks and long-wheelbase Sprinter vans
- Travel comfortably in the mountains while filming
- Join in on mountain biking, overlanding and whatever else the community is getting after
- What you bring1 to 2 years running social channels for a brand, a creator or yourself, with work you can show
- Deep, current knowledge of what works on Instagram, TikTok and YouTube
- Working knowledge of YouTube as its own platform: thumbnails, titles, playlists and Shorts versus long-form
- Fast, confident shooting and editing on a phone
- A track record of building and engaging a community through social
- A sharp eye for detail and a strong sense of curation
- Clear writing with personality, and the ability to match a brand voice
- The organization to hit a demanding cadence without dropping quality
- A valid driver's licence, a clean record, and comfort driving large vehicles
- Ability to work from Squamish and travel regularly, including some evenings and weekends
- Bonus points forVideo skills beyond the phone: filming on a dedicated camera, editing longer pieces, and producing your own shoots start to finish
- Experience with an outdoor, e-commerce or consumer brand
- Real involvement in overlanding, mountain biking, skiing or camping scene
- Familiarity with Meta Business Suite, TikTok and YouTube analytics, or a scheduling tool
- Basic HTML/CSS or Shopify theme editing
- Familiarity with Canva, Meta Business Suite, Google Analytics or a scheduling tool
- Compensation and benefitsSalary range: $58,000 to $68,000 per year, depending on experience.Full-time, permanent position
- Health and dental benefits after the waiting period
- Product discounts and free RUX gear
- Vacation, flexible time and any other perks
- Room to grow into a larger marketing role as the brand grows
How to applyApply through our online application form: https://hpyx42s6d0n.typeform.com/to/Ly8RWtdQ In the form, please include links to your work, such as a social account you run, a short video or an email you've built. A portfolio of polished production isn't needed; a few examples of quick, good content are.