POSITION SUMMARY

The goal of marketing is to raise awareness of what drives sales for the company. The Marketing Coordinator executes the plans and strategies to accomplish that. The marketing coordinator must work with the Marketing Director to stay informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans.

1. SUPPORT SOCIAL MEDIA MARKETING COORDINATOR ON SOCIAL MEDIA MARKETING W/MARKETING MANAGER

• Capture Content on jobsites with pictures and videos
• Edit stories in Canva: use templates that are established but make sure to post what is on calendar. Must have everything prepared a week in advance so the Marketing Director can approve in Loomly. Example: anniversaries, employee recognition. Execute Social media per Work Instructions.
• Being at all/most events to take GOOD quality pictures (would be trained on what we are looking for)
• Copy writing when needed
• Coordinating & Scheduling photoshoots, video shoots with 3rd party photographer
• Stay in the loop with industry-related news and awards, client-related news, as well as trending topics.
• Be in the field 1x per week or (4) times a month to ensure all social is relevant and our culture is clearly captured and communicated.
• Meet with various departments monthly to gather social media assets

1. Internal Marketing & Support

• Coordinating & Executing the Quarterly Newsletter
• Facilitate Smartsheet – Marketing Department’s Project Management system for Internal requests
• Working with HR to properly capture our K2 culture on social media, hiring needs as well as employee needs
• Coordinating Swag for Events with Marketing Management: Management Team Training, Founder’s Day, Leadership Golf, Dinners, Holiday Party, etc.
• Look at Marketing email daily and ensure people are being responded too
• Coordinate all new hire headshots as needed
• Contribute to an on-going library of marketing assets as internal resources for key departments and leadership.
• Complete Monthly Luncheon PowerPoint
• Update SharePoint Homepage Monthly – K2 Intranet
• Keep OptiSigns current – updated monthly
• Keep all inventory of marketing material on the excel spreadsheet/ keep swag/marketing material organized
• Facilitate the K2 Store with Blank Canvas
• Support divisions in efforts to brand documents, edit any documents etc.

REQUIRED SKILLS/ABILITIES

• Highly Collaborative & Creative
• Excellent verbal and written communication skills
• Organized, multi-tasker, team player, problem solver, results-driven, and quality-focused
• Ability to set priorities, take initiative, and work without a lot of supervision with a strong attention to detail
• Must be proficient in using email, internet, spreadsheet, and word processing applications: specifically, Canva, Adobe InDesign, Instagram, LinkedIn, Facebook, Microsoft Office products (Word, Excel, PowerPoint, and Windows), CRM knowledge a bonus
• Knowledge in Adobe Creative Cloud a plus
• Basic Photography skills required

EDUCATION & EXPERIENCE

• BA/BS in related field of study (Marketing, Communications, etc.)

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

• Ability to sit or stand at a desk for long hours when working in the office
• Ability to consistently operate a computer and other office productivity equipment
• Ability to lift 20 pounds as needed in routine activities associated with position
• Ability to wear PPE when working/visiting a project location
• Ability to work in extreme heat when working/visiting a project location
• Ability to move safely over uneven terrain when working/visiting a project location

Please refer the Job description for details