123Dentist is Canada’s largest majority dentist-owned network of dental practices, with almost 500 locations nationwide and nearly 8,000 employees. We offer professional advancement opportunities, competitive compensation, corporate sponsored incentive programs such as long-term bonuses for full-time employees (a first of its kind in the Canadian dental industry), and a long-term career in a growing network located in multiple communities across the country, at all levels of the industry.
Whether you’re entering the job market or you’re an experienced practitioner, we welcome your interest! Come join the 123Dentist team and be part of our success.
We provide Canadian dentists and dental practices with an array of non-clinical support and resources, including accounting, HR, marketing, as well as supply & equipment procurement.
By leveraging our unmatched management experience, marketing expertise and state-of-the-art technologies, we allow dentists to take advantage of a practical and effective alternative to practice ownership and focus on what they’re best at – being a dentist!
We are recruiting for an experienced Lead Marketing Coordinator to join our Marketing team. This role will be based in our Corporate head office in downtown Toronto.

EDUCATION, CREDENTIALS, QUALIFICATIONS:

• Bachelor’s degree in business administration, marketing, communications, or a related field is an asset.
• 4-6 years of progressive marketing experience (in dental or health care preferred).
• In-depth understanding of digital marketing (e.g., print, radio, social media, paid search, organic search, local online marketing, website development, etc.) to inform & prioritize marketing planning.
• Strong project management skills and a proven ability to manage complex projects end-to-end
• Exceptional Microsoft capabilities including Word, PPT and Excel.
• Experience with team communication platforms such as MS Teams, Slack, and experience with online task and project management tools such as Asana.
• Experience with design tools such as Canva and Adobe.

Required Skills & Abilities:

• Considered the “go-to marketer” when something new needs to be created
• Enjoy learning about each clinic in your portfolio and adapting programs to meet their local needs and goals
• Excels at independently advancing projects, prioritizing tasks, meeting deadlines, and managing multiple projects simultaneously with strong organizational skills.
• Possesses strong end-to-end project management skills with a track record of handling complex projects.
• Collaborative approach and ability in relationship building.
• Possess strong business acumen, analytical abilities, interpersonal, and communication skills
• Excellent written skills, including proficiency in writing briefs, reviewing creative, and proofreading.
• Skilled and effective cross-functional collaborator
• Account/client service experience and mindset
• Results-driven, proactive self-starter, organized and focused
• Some travel to clinics will be required

• For your region, you will have a deep understanding of practice KPIs, local markets, patient insights, objectives, and optimize the marketing budget for each practice. Whether it’s traditional marketing or digital, you have experience building the right campaign to target the right audience through the right channels at the right time.
• Oversee & ensure the development of local marketing omni-channel programs, planning and support execution, monitoring, and post-campaign analysis.
• You will have a pulse on your clinic’s marketing needs and priorities and strive to ensure continual improvement, transparency, and collaboration across stakeholder groups.
• Spearhead, delegate, and manage marketing tasks and projects received through the marketing ticket system and assign marketing support tickets to the appropriate teams within the Marketing Department to optimize workflow efficiency.
• Collaborate closely with the Ontario Marketing team and Operations to understand the ON region’s clinic requirements, objectives, and target audiences.
• Collaborate with the Director of Marketing in planning, implementing, and monitoring marketing campaigns for the Ontario region.
• Write creative briefs to guide the production of marketing materials and collateral, ensuring a consistent brand image and messaging.
• Seamlessly onboard new clinics by educating them on our marketing services, gaining access to their platforms and transitioning to 123 Marketing, and developing and executing a tailored marketing plan.