Marketing Coordinator

at  Mattel

Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

THE OPPORTUNITY:

Mattel UK is currently seeking for a Marketing Coordinator for Dolls category, who is eager to learn and develop himself or herself in a multinational and challenging environment.
We look for people that are excited by a challenge, want to be rewarded for performance and who are motivated to make things happen. Through your experience at Mattel you will be able to discover your inner spirit by seeing the business from different perspectives and accelerate your career growth.
Job Description

• Brand Plans & Execution:
• Proactively participating to the definition of the integrated marketing plans in order to support products/lines launch.
• Ensure best effective and impactful amplifications & implementations of Brand strategies and action plans in the country.
• Maintain constant communication with BU Lead and Regional Marketing team to share expertise of the local market as well as identify synergies, alignment, best practices, and opportunities within the country.
• Line & Product management:
• Support for line selection and pricing, following regional guidelines, and quotas in conjunction with sales (P&L, margin, forecasting).
• Participate in S&OP process: Forecasting/fine tuning sales volumes for product portfolio and constantly monitoring results.
• Manage product information, validate translations and localization of creative assets.
• Media Management & Digital media:
• Participate in agency briefs, manage local media agency for the execution of brand marketing activities across all different media channels.
• Team up with the Digital Marketing team and regional to align on the digital media plan and be responsible for the implementation of the digital campaigns across different online channels (Precision Marketing, Search, Social Media & Influencers, CRM).
• Franchise execution:
• Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Consumer Products and local partners to drive sales, revenue and market share.
• Support the execution of brand retail activation plans, by collaborating with the Consumer Product team (merchandizing strategies / planograms, tent poles and promotions, POP).
• Coordinate licensors relationship thru main touch points and portfolio coordination.
• Contribute to driving customer engagement through presentations of product lines, brand plans, ad- hoc presentations to local Sales teams and key local customers.
• Participating into the management of the Advertisement and Promotion Budget.
• Continuously track and evaluate the performance of your efforts, and if necessary, adapt your strategy for the future.