Marketing Coordinator at Medi-Weightloss

, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

07 May, 26

Salary

0.0

Posted On

06 Feb, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Lead Conversion Management, Community Partnerships, Social Proof, Retention Marketing, Performance Tracking, Content Capture, Event Planning, Public Speaking, Local Market Knowledge, Google Ads, Social Media, Content Creation, HIPAA Compliance

Industry

Wellness and Fitness Services

Description

Position: Marketing Coordinator Company: Medi-Weightloss of Woodbridge (Stafford, Fredericksburg) Location: Woodbridge About Us: Join our thriving team at Medi-Weightloss of Woodbridge where we're dedicated to transforming lives by helping individuals achieve their health and weight loss goals. Our personalized medical weight loss programs, combined with a supportive and caring environment, make us a leader in the industry. We are seeking a talented and experienced Marketing Coordinator to enhance our team. Job Summary We are looking for a results-driven Marketing Coordinator to grow our patient base and strengthen our community presence. This role requires a daily physical presence at the office and a weekly presence in the community to build strategic referral partnerships. The Marketing Coordinator will have access to corporate-approved marketing assets, including radio/TV, direct mail and lead response templates and graphic design support allowing the focus to be on local execution rather than starting from scratch. Key Responsibilities Digital Marketing: Execute and manage social media accounts to engage with the local community. Lead Conversion Management: Oversee the Patient Lead system to track inbound inquiries, manage text/call follow-ups, and convert digital leads into initial consultations. Community Partnerships: Attend local networking groups, health fairs, and business expos to represent the practice and generate leads. Partnerships: Establish "Preferred Provider" relationships with local health care offices, fitness centers, corporate HR departments, etc. to create a steady stream of referrals. Social Proof & Success Stories: Coordinate the ethical and HIPPA-compliant collection and promotion of before-and-after photos and video testimonials. Retention Marketing: Implement email, SlickText campaigns, slipping and dormant patient calls to motivate and improve program adherence. Performance Tracking: Assist in analyzing monthly metrics (cost per lead, new patient volume, Google rankings) and report findings to the Practice Administrator. On-Site & Local Responsibilities Content Capture: Serve as the in-house "creator" by filming patient testimonials and "day in the life" office tours for social media, helping to showcase and personalise our office and clinical team. In-Office Experience: Ensure all in office signage and brochures are current and visually appealing to encourage word-of-mouth referrals from existing patients. Event Planning: Organize on-site "Open House" events or informational seminars to convert prospective leads into new patients. Extroverted Personality: High comfort level with public speaking and cold-approaching potential partners. Local Market Knowledge: Deep familiarity with the local business landscape and community demographics. Preferred Qualifications Education: Bachelor’s degree in Marketing, Communications, or a related field. Experience: 1-3 years of experience in healthcare marketing or a similar professional services role. Skills: Proficiency with Google Ads, Social Media, basic content creation software like Canva or Adobe Creative Suite. Knowledge: Understanding of HIPAA compliance and medical industry regulatory standards. Salary & Incentives Base salary is typically supplemented by performance bonuses based on the KPI performance numbers for the office. Benefits Flexible schedule 401K matching PTO (Full time and Part time) Bonuses

Responsibilities

The Marketing Coordinator will execute digital marketing strategies, manage lead conversion, and build community partnerships to grow the patient base. They will also coordinate the collection of success stories and implement retention marketing strategies.