Marketing Coordinator at Microscreen

South Bend, Indiana, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Sep, 26

Salary

0.0

Posted On

06 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Agency Management, Campaign Management, B2B Marketing, Content Writing, SEO Strategy, Graphic Design, Vendor Management, Trade Show Planning, KPI Analysis, Brand Management, Digital Marketing, Project Management, Microsoft Office Suite, Adobe Creative Cloud, Market Research, Communication

Industry

electrical;Appliances;and Electronics Manufacturing

Description

Description Position Overview We are seeking a motivated and detail-oriented Marketing Coordinator to join our team. This individual will play a key role in managing and coordinating marketing efforts across internal teams and external agency partners. The ideal candidate is a strong communicator with a creative mindset, solid organizational skills, and a working knowledge of modern marketing strategies—particularly within B2B and industrial markets. Key Responsibilities Agency & Campaign Management • Manage and coordinate relationships with external, industry-specific marketing agencies • Coordinate and oversee large-scale marketing campaigns across multiple partner firms • Review and approve editorial and marketing content produced by external teams • Plan and manage time-sensitive marketing campaigns from conception through execution • Connect external agency teams with internal subject-matter experts • Maintain consistent brand guidelines and quality standards across all teams and channels • Research and evaluate potential new agency partnerships Digital Marketing & Web Presence • Oversee external website marketing efforts and collaborate with the web development team • Manage multi-phase website design and development projects • Coordinate SEO strategy review and refinement with external teams Content & Creative Development • Assist with writing and reviewing short- and long-form content for social media and editorial publications • Develop new digital and physical marketing graphics and literature • Collaborate with internal and external teams to conceptualize and produce new marketing materials • Ensure all content adheres to brand guidelines and meets quality and accuracy standards • Maintain an ongoing pipeline of new and refreshed marketing materials Vendor & Physical Materials Management • Coordinate the procurement of physical marketing materials from vendors • Build and maintain relationships with current vendors; identify and develop relationships with new vendors • Manage physical marketing material inventory • Coordinate with internal and external sales teams on shipment and tracking of physical materials Trade Shows & Events • Oversee planning and execution of company participation in industry trade shows • Handle trade show booth space reservations and logistics • Coordinate material shipment to and from events • Develop marketing campaigns specific to individual trade show events • Collaborate with external agencies on event-surrounding marketing efforts • Assist with travel and lodging coordination for attending team members • Maintain, update, and continuously improve trade show materials • Manage company sponsorships of industry events Strategy & Reporting • Stay current with emerging marketing strategies, tools, and industry trends • Regularly evaluate the effectiveness of current marketing strategies and campaigns • Review campaign performance and relevant KPIs; make data-informed adjustments • Exercise sound judgment to address underperforming marketing efforts • Generate marketing reports and present findings to company leadership • Support additional marketing-related tasks and projects as needed Requirements Required • Fluent in English with strong written and verbal communication skills • Ability to write, review, and edit short- and long-form content for professional marketing purposes • Creative mindset with the ability to generate new and unique ideas • Excellent leadership and team management skills • Strong attention to detail and organizational abilities • Effective time management skills with the ability to manage multiple priorities • Ability to collaborate across diverse teams and departments • Proficient in Microsoft Office Suite (Word, Excel, Outlook, etc.) • Self-motivated with strong problem-solving capabilities • Current knowledge of modern marketing methodologies, particularly for B2B sales models • Willingness and ability to travel domestically and internationally Preferred • Prior experience in a marketing role, preferably at a manufacturer or B2B company • Prior experience in team leadership or management • Formal marketing education from an accredited institution (degree, certification, or equivalent coursework) • Experience as a graphic designer or visual content creator in a corporate setting • Proficiency with Adobe Creative Cloud Suite or comparable design software • Experience with LinkedIn Ads, Google Ads, or other digital marketing campaign platforms • Knowledge of Search Engine Optimization (SEO), keyword strategy, and Generative Engine Optimization (GEO / AI search) • Experience with industrial trade shows, including material management and event logistics • Proficiency with intermediate or professional-grade photography and videography equipment

Responsibilities

The Marketing Coordinator manages relationships with external agencies and oversees the execution of B2B marketing campaigns and digital presence. They are also responsible for coordinating trade show logistics, managing physical marketing materials, and reporting campaign performance to leadership.