WHAT YOU’LL BRING

• Bilingual (English & Spanish) is required for this position. Must demonstrate the ability to read, speak, and write in English.
• Bachelor’s degree in Marketing, Public Relations, Project Management, Business, Merchandising, or a related field.
• Experience with Salesforce Commerce Cloud (SFCC) is a plus.
• Experience with Listrak is a plus. Experience using analytics tools (Adobe Analytics preferred) is a plus.
• Experience using analytics tools (Adobe Analytics preferred) is a plus.
• Strong attention to detail and ability to proofread marketing materials with accuracy.
• Strong analytical skills with experience in reporting and data analysis.
• Excellent organizational and communication skills, with the ability to multitask in a fast-paced environment.
• Experience working with cross-functional teams, including creative and merchandising teams.

ABOUT THE ROLE

We are seeking a detail-oriented and highly organized Marketing Coordinator to support our marketing initiatives across email, SMS, and e-commerce campaigns. This role will be responsible for coordinating digital marketing activities, ensuring campaign accuracy, maintaining database hygiene, and assisting in marketing planning and reporting. Additionally, the Marketing Coordinator will help manage campaign launches on our e-commerce platform, SFCC (Salesforce Commerce Cloud), ensuring alignment of assets and execution. The ideal candidate is proactive, highly organized, and comfortable working cross-functionally to keep marketing efforts on track.

WHAT YOU’LL DO

• Email & SMS Marketing Coordination: Coordinate email and SMS marketing campaigns from planning to execution. Proof and ensure accuracy in all email campaigns, including promotions, content, headers, footers, and source codes. Coordinate our retail email marketing activities. Proof and ensure the accuracy of the email campaign including correcting promotions, content, header, footer, and source codes. Conduct an A/B subject line test with the intent to optimize the open rate. Ensure the accuracy, growth, and hygiene of our retail email databases.
• Email & SMS: Conduct A/B subject line testing to optimize open rates and engagement.
• Email & SMS: Monitor and maintain the accuracy, growth, and hygiene of retail email databases.
• E-Commerce Campaign Coordination: Support campaign launches on our e-commerce platform (SFCC) by planning and aligning required assets.
• E-Commerce Campaign: Work closely with the merchandising, creative, and marketing teams to ensure all elements (banners, promotions, product placements, etc.) are prepared for live campaigns.
• Maintain a campaign launch calendar to ensure smooth execution and coordination across teams. Serve as a liaison between marketing, merchandising, creative, and other cross-functional departments to ensure seamless execution of campaigns.
• Marketing Reporting & Data Analysis: Collect, analyze, and summarize sales and marketing performance data. Monitor and report on key performance metrics for retail email, retail sales, catalog sales, and e-commerce promotions. Provide actionable insights based on data trends to optimize marketing strategies.