At RynoWorx, much of our success can be attributed to the strength of our people. To build on the momentum, we’re searching for a highly qualified marketing coordinator who can contribute to existing programs while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

REQUIRED SKILLS AND QUALIFICATIONS

• Minimum 2 years of experience in marketing, communications, or a related field
• Creative Doing and Managing
• Proficiency in social media platforms, content creation, and basic graphic design
• Excellent communication and presentation skills
• Experience with product launches or integrated marketing campaigns
• Working knowledge of market research, surveys, and data analytics
• Experience in planning and leading initiatives (project management capabilities)

PREFERRED SKILLS AND QUALIFICATIONS

• Bachelor’s degree (or equivalent) in marketing, communications, or related field
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Experience in budgeting and forecasting

Benefits:

• Casual dress
• Company events
• Discounted or free food
• On-site parking
• Paid time off
• Tuition reimbursement
• Vision care
• Wellness program

Schedule:

• Monday to Friday

RynoWorx Industries and its team are committed to fostering an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request, we will make every effort to remove barriers in the recruitment and selection process and provide accommodations for persons with disabilities.
We believe that diversity and accessibility are fundamental to building a strong and innovative team.
Job Types: Full-time, Permanent
Pay: $55,000.00-$67,000.00 per year
Work Location: In perso

OBJECTIVES OF THIS ROLE

• Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
• Develop and maintain a customer communication strategy (email, social, etc.) in order to keep our esteemed partners network informed with regards to products management (new product launch/products changes and/or end of life), customer education (winterizing, spring start up, etc.), pricing updates, etc.
• Prepare marketing activity reports and metrics for program success
• Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
• Document procedures, processes, and workflows, and recommend changes for greater efficiencies
• Support the development and digitalization of internal tools, including website management, dealer media kit, picture and video content, etc.
• Build knowledge and education, and share best practices and local marketing tactics with team members
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation

RESPONSIBILITIES

• Assist the Customer Experience and Sales Leadership Manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
• Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
• Assist in execution of marketing plans to reach audiences through targeted channels
• Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
• Continually seek new sources of prospective customer data and provide recommendations to sales and operations leadership
• Website updates and web store development responsibilities
• Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
  Reports to: Customer Experience and Sales Leadership Manager