Shellabears Marketing Coordinator

We are looking for a team member to own the marketing for every Shellabears listing and for the brand itself, using AI and design tools to deliver agency-quality work quickly. Working with sales agents, property managers, photographers, print and media suppliers.

Key responsibilities

Listing campaigns

•        Prepare complete marketing packages for each listing: brochures, signboards, digital ads and social posts.

•        Write and edit property copy for portals (realestate.com.au, Domain) and in-house channels.

•        Book and coordinate photographers, videographers, stylists and floor plans.

•        Track vendor-paid advertising budgets and campaign deadlines.

Brand and digital

•        Plan and post content across Instagram, Facebook and LinkedIn, and track engagement.

•        Produce email newsletters, market updates and suburb reports for the database.

•        Keep the website, agent profiles and listing content up to date.

•        Make sure everything we publish stays on brand, including agent profiles and personal marketing.

Efficiency and innovation

•        Use AI tools to draft copy, create designs and turn around campaign materials faster.

•        Build and maintain reusable templates and brand assets so agents can self-serve where suitable.

•        Find, test and recommend new software that saves time, and help the team adopt it.

•        Document marketing processes so they are repeatable and easy to hand over.

Compliance

•        Check that advertising meets Consumer Protection WA and REIWA guidelines, including price representation and accurate property descriptions.

•        Check AI-generated text and images for accuracy before anything is published.

Tools and technology

We expect you to use technology every day and to keep looking for better ways to work. Tools such as AI assistants; Claude Design; Adobe Creative Suite; Canva and VaultRE.

Skills and experience

Essential

•        2+ years in a marketing role, ideally in real estate, property or a creative agency.

•        Strong skills in the Adobe suite (especially InDesign and Photoshop) and in Canva.

•        Regular, hands-on use of AI tools such as Claude, with examples of work you produced or sped up with them.

•        Clear, polished writing with close attention to detail.

•        Openness to new software: you enjoy trying new tools and dropping manual processes.

•        Ability to run several listing campaigns at once and meet tight deadlines.

Desirable

• •        Experience with real estate CRMs and portals (realestate.com.au, Domain).