JOB DESCRIPTION:

Reporting to: Head of Marketing and Communication & Head Master

QUALIFICATIONS

• Bachelor’s Degree in Business, Marketing or related field of study
• A minimum five years’ experience in a results-driven sales and marketing role.
• A combined background of post-sales and sales experience is mandatory; ability to influence the team to deliver quality results and meet sales targets consistently is critical.
• Experience in simultaneously managing several projects.
• Relationship management experience – able to build and influence professional relationships with peer group as well as parental community
• Deep understanding of value drivers of a business
• Effective communicator (written and spoken)
• Interpersonal skills, able to operate in a diverse environment

ACCEPTANCE AND CONDITIONS

Whilst every effort has been made to explain the main duties and responsibilities of the post, each individual task undertaken may not be identified. Employees will be expected to comply with any reasonable request from a leader in the school to undertake work of a similar level that is not specified in this job description. This document may be modified by the Corporate Team with your agreement, to reflect or anticipate changes in the post commensurate with the salary and position title.

BRIGHTON COLLEGE DUBAI

Al Barsha 2 South
Dubai
United Arab Emirates
+971 387 1111
Brighton College, one of the UK’s top schools, opened its fourth sister school in Dubai in September 2018, following in the footsteps of Brighton College Abu Dhabi (2011), Brighton College Al Ain (2013), Brighton College Bangkok (2016), Brighton College Singapore (2020) and Brighton College Vietnam (2023). Brighton College Dubai was awarded the highest grade of “Outstanding” in its first British School Oversees (BSO) inspection in November 2022. Please
click here
to view our website.
Brighton College Dubai comprises of a Preparatory School (for pupils aged 3 to 11) and a Senior School (11 to 18). Brighton College Dubai aspires to become one of the leading schools in the UAE and within the Middle East. Set in a prime location, it educates pupils across the 3 to 18 age range on a striking campus in the centre of Dubai, one of the world’s most innovative and exciting cities. BCD offers its pupils a world-class British education in a co-educational setting, leading to GCSE and A-level studies, and entry to the world’s leading universities.
We are currently seeking to appoint experienced, well-qualified, and inspirational teachers to join us. Staff will be given many opportunities to contribute to the life of the school, both in and out of the classroom. It is expected that all colleagues will support one another as part of an exceptional and hardworking team, with the united goal of ensuring that every child reaches their potential both academically and socially, by pushing boundaries and broadening horizons. Our position as a member of the Brighton College family of schools will create opportunities for teachers for ongoing professional development and career progression

• Implementing strategies for enrolment growth, in line with the school’s enrolment and communications objectives and the current needs of the market
• Leading school marketing initiatives, in close collaboration with the Admissions team to ensure excellence in service delivery to prospective families throughout their enrolment journey
• Managing external and internal marketing, communication, social media and PR efforts, including:
• Liaise with teachers and staff to identify opportunities for engaging news stories that are ‘on brand’ for promotion via our website and social media channels
• Working with admissions and education teams to conceptualize and execute in-person/virtual events, open houses, and tours to drive prospective parents to the admissions office
• Drive inquiries /event registrations via a mix of channels
• Create engaging on brand social media content that promotes school activities and events.
• Overseeing communications and materials to maintain the schools brand standards including: updated brochures and print materials; updated video and photo assets; environmental branding around the school.
• Develop and maintain website content to ensure it is always fresh, comprehensive, up-to-date and focused on evidencing our Schools narrative and Promises
• Leads on all activations and events based in Dubai, on behalf of the school
• Manage the production of the annual Review magazine by commissioning, collating, editing, and proofreading content.
• Escort photographers and videographers on school premises, when requested.
• To work with the admissions team to develop personal links with feeder schools, key employers, local estate agents, nurseries, relocation agents and developers to maximise student recruitment opportunities
• Collate updates from Heads of department for student and parent handbooks
• Overseeing processes for managing leads and enquiries and provide regular reporting
• Responsible for reporting on competitor marketing activities in Dubai