MARKETING COORDINATOR at Spartan Fitness

Laredo, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Sep, 26

Salary

0.0

Posted On

04 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Content Creation, Copywriting, Adobe Illustrator, Photoshop, Lightroom, SEO, Keyword Research, Google Analytics (GA4), Campaign Strategy, Community Management, Performance Analysis, Meta Tools, Brand Communication, Event Coordination, Digital Engagement

Industry

Motor Vehicle Manufacturing

Description

Description PURPOSE The purpose of the Marketing Coordinator is to support and execute the dealership’s marketing and social media strategies by managing day-to-day digital engagement, coordinating marketing initiatives, and ensuring consistent brand communication across all platforms. This role is responsible for content creation, community management, campaign execution, and performance analysis to drive engagement, brand awareness, and customer connection. The Marketing Coordinator serves as a key voice of the brand, ensuring all interactions reflect company values while supporting marketing campaigns, events, and overall business objectives. RESPONSIBILITIES Manage day-to-day activity across all social media platforms including posting, scheduling, and community engagement (comments, messages, etc.) Develop, implement, and manage social media strategies aligned with business goals Create, edit, and publish engaging content including text, images, and video across platforms Monitor and respond to customer interactions while maintaining brand voice and professionalism Coordinate and execute marketing initiatives including campaigns, sponsorships, and events (on-site and off-site) Manage logistics, timelines, and budgets related to marketing events and campaigns Collaborate with Marketing, Marcom, and BDC teams to ensure campaigns reach target audiences effectively Analyze performance metrics using platform analytics, GA4, and Meta tools to optimize campaign performance Identify trends, high-performing content, and opportunities for growth within the social media landscape Maintain compliance with brand standards and ensure all content aligns with company guidelines Assist in answering customer questions through social platforms in a timely and helpful manner Support additional social media efforts across multiple rooftops or brands as needed Maintain strong organization and attention to detail across all projects Perform additional duties as assigned by management Requirements QUALIFICATIONS Advanced proficiency in social media platforms including Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn Strong content creation and copywriting skills Experience with design tools such as Adobe Illustrator, Photoshop, and Lightroom Solid understanding of SEO, keyword research, and Google Analytics (GA4) Strong understanding of marketing concepts and campaign strategy Excellent organizational skills and attention to detail Ability to manage multiple projects and meet deadlines in a fast-paced environment Strong communication skills with a customer-focused mindset Ability to work collaboratively in a team environment, including hybrid work settings Bachelor’s degree in Marketing, Communications, PR, or related field preferred In lieu of a degree, a strong portfolio and/or relevant certifications or coursework may be considered Minimum of 5 years combined experience in social media marketing, content creation, or copywriting preferred Familiarity with content creation tools and analytics platforms KEY PERFORMANCE INDICATORS (KPIs) Engagement metrics across all social media platforms Audience growth across all platforms Organic social conversion rate and revenue contribution Share of voice and brand visibility WORKING CONDITIONS The Marketing Coordinator works in a hybrid environment, combining office-based work with potential on-site event support. The role requires extended periods of computer use, content creation, and social media management. Occasional evening or weekend work may be required to support events, campaigns, or real-time engagement.

Responsibilities

The role focuses on executing social media strategies and managing day-to-day digital engagement to drive brand awareness. Responsibilities include content creation, campaign execution, and analyzing performance metrics to optimize growth.