Marketing Coordinator at Speedway Motorsports

Lebanon, Tennessee, United States -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Paid Media, Campaign Execution, Data Analysis, Ticket Sales Strategy, Event Marketing, Fan Experience, Promotional Campaigns, Community Engagement, Digital Platforms, Social Media, Content Creation, Performance Optimization, Relationship Building, Brand Storytelling, Logistics Management

Industry

Spectator Sports

Description

Coordinator, Marketing Full-Time | Non-Exempt Function: Marketing Company: Nashville Superspeedway Location: Lebanon, TN Company Team Leader: Director, Marketing - Communications Functional Leader: Director, Marketing - Communications Schedule: Full-time; includes evenings, weekends, and event days as required Effective Date: February 2026 WHY THIS POSITION EXISTS This position exists to advance Nashville Superspeedway’s brand visibility, fan engagement, and ticket sales through the execution of data-informed marketing strategies across digital, traditional, and community channels. Your work directly connects our company to fans, strengthens our presence in the Middle Tennessee market, and drives the revenue that sustains our business. You will lead the day-to-day execution and continuous improvement of the Speedway Motorsports Marketing Playbooks, ensuring alignment, consistency, and innovation across all marketing operations. When campaigns convert, fans engage, and the community knows our name, you have done your job well. KEY RESPONSIBILITIES These are the outcomes this position owns. You are responsible for delivering these results consistently, and they serve as the foundation for how your performance is measured. 1. Marketing Strategy, Promotions, and Paid Media Execute integrated marketing campaigns that combine paid, owned, and earned media with data-informed targeting and optimization. Analyze campaign performance, fan behavior, and purchase patterns to inform ticket sales strategy. Recommend and execute timing, creative approaches, and channel mix for campaigns. Partner with corporate and local teammates to align enterprise initiatives with Nashville-specific insights. Continuously refine Marketing Playbooks by incorporating data-backed learnings and emerging best practices. Outcomes: * More efficient and effective ticket sales campaigns driven by real-time insights. * Improved marketing ROI through efficient allocation of budget and resources. * Documented, scalable, data-informed strategies that strengthen company-wide best practices. 2. Event Marketing Execution and Fan Experience Execute the planning and coordination of all event marketing touchpoints, fan activations, and race week experiences. Support the marketing team and event staff during race weeks to ensure seamless execution. Apply Speedway Motorsports Playbooks to deliver consistent, high-quality on-site fan experiences. Oversee event logistics including signage, hospitality, sponsor integration, and experiential marketing elements. Conduct post-event debriefs to capture lessons learned and drive continuous improvement. Outcomes: * Exceptional, fan-centered event experiences that meet the Speedway Motorsports standard of excellence. * Smooth, professional execution during high-pressure race week environments. * Enhanced event operations Playbook standards informed by team collaboration and on-site insights. 3. Event Promotion and Real-Time Campaign Optimization Develop and execute ticket sales and promotional campaigns for major events. Monitor performance metrics during race weeks and event cycles, adjusting media spend, messaging, and tactics based on ticket sales trends and engagement data. Execute post-event analysis to evaluate campaign effectiveness, ROI, and opportunities for refinement. Test and optimize promotional offers, creative assets, and audience targeting to maximize conversion and revenue. Outcomes: * Data-responsive promotional strategies that drive measurable ticket sales growth. * Year-over-year gains in attendance driven by smarter, more targeted campaigns. * Continuous improvement of promotional Playbooks informed by performance analytics. 4. Community Engagement and Partnerships Design and execute a comprehensive community engagement strategy in alignment with the Speedway Motorsports Community Impact Playbook. Plan and implement outreach programs and charitable events, including Speedway Children’s Charities initiatives. Serve as a visible ambassador at regional events, civic gatherings, and partner activations. Guide the marketing team in producing digital and social content that amplifies community impact stories. Outcomes: * Increased visibility and goodwill within Middle Tennessee communities. * Expanded local partnerships and community collaborations. * Strengthened internal and external engagement around the Impact Community principle. 5. Digital Platforms, Social Media, and Conversion Collaborate to provide strategic direction for Nashville Superspeedway’s website, social media platforms, email, and SMS channels using data-driven recommendations. Work with the marketing team to implement strategies that optimize posting cadence, creative performance, audience segmentation, and call-to-action effectiveness. Analyze performance data to adjust messaging and tactics that directly support ticket sales goals. Test, learn, and scale high-performing content and campaigns across platforms. Outcomes: * Stronger digital engagement and higher conversion rates across platforms. * Social and outbound messaging strategies consistently aligned with ticket sales objectives. * Clear, data-backed insights guiding ongoing optimization. OUR TRAITS IN THIS POSITION We look for three Traits in every Speedway Motorsports teammate. Here is what each looks like in this position. HUMBLE We put team and mission first, lead without ego, and value others’ perspectives. * You credit teammates and partners for shared wins rather than claiming individual results. * You seek feedback from your leader, and cross-functional teammates to sharpen your craft. * You support the marketing team during race weeks by doing whatever is needed, regardless of whether it falls within your specific responsibilities. DRIVEN We pursue excellence with discipline, ownership, and persistence to deliver results. * You own campaign performance end to end and take responsibility for outcomes, not just activities. * You monitor data in real time and adjust tactics without waiting to be told. * You treat every event cycle as an opportunity to improve on the last one. CONNECTED We build strong relationships through open communication, collaboration, and shared success. * You maintain strong working relationships with marketing and speedway teammates, local partners, and community organizations. * You communicate campaign results, insights, and Playbook updates clearly and consistently to your company and functional team. * You serve as a visible, trustworthy ambassador for Nashville Superspeedway in the Middle Tennessee community. HOW THIS POSITION SUPPORTS OUR MISSION Our mission is to Exceed Expectations. Every position at Speedway Motorsports supports that mission through our four Principles. Here is how this position connects to each, ordered by most direct impact. Be Remarkable You create marketing campaigns, fan activations, and event experiences that leave lasting impressions on our fans, clients, and partners. Your work is the front door to Nashville Superspeedway — when it is exceptional, we earn the right to be called remarkable. Impact Community You design and execute community engagement strategies that extend Nashville Superspeedway’s reach beyond the track. Through partnerships, charitable initiatives, and visible involvement, you make our company a trusted neighbor in Middle Tennessee. Care for Teammates You support your fellow teammates through collaboration, clear communication, and a willingness to lend your best efforts during high-pressure event cycles. You contribute to a culture where everyone has the information and support they need to succeed. Continuously Improve Every campaign you run, every event you execute, and every community initiative you lead is an opportunity to get better. You own the continuous refinement of our Marketing Playbooks, ensuring that what we learn today makes us stronger tomorrow. Improvement is not optional — it is every teammate’s responsibility. REQUIREMENTS Experience and Competencies * Experience in marketing, communications, event promotion, or related fields. * Demonstrated success developing and executing marketing strategies that drive measurable results. * Strong communication skills with the ability to translate data into strategy and action. * Experience with paid media, partnerships, and brand storytelling. * Proficiency in content creation tools, marketing platforms, and analytics software. * Ability to balance strategic planning with hands-on execution in a fast-paced environment. * Willingness to work evenings, weekends, and event days as required. Preferred Experience * Background in motorsports, live entertainment, or sports marketing. * Experience with cross-functional collaboration in a multi-site or network organization. * Familiarity with CRM systems, email marketing platforms, and community engagement initiatives. Speedway Motorsports is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic. This position description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Speedway Motorsports reserves the right to modify, supplement, or eliminate any duties at any time. Reasonable accommodations may be made to enable individuals with

Responsibilities

This role is responsible for advancing brand visibility, fan engagement, and ticket sales by executing data-informed marketing strategies across digital and traditional channels, while leading the day-to-day execution of marketing playbooks. Key duties include executing integrated marketing campaigns, coordinating all event marketing touchpoints and fan experiences, developing promotional strategies, and managing community engagement initiatives.